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THE EDITOR
2. "Report from Networks." This looks as if it wffl be a handy summary of what is happening to network radio.
3. Your lead story, "Radio-Active'57." .^n excellent story-in-depth of the medium's current status.
4. Beech-Nut's use of radio. Well written piece on how national advertiser is using radio.
F. Keith Trantow Supervisor, Network Policy NBC
The first issue of u. s. radio just landed on my desk. The "Shoestring Sell" article on Wedgewood's use of radio is particularly interesting and full of useful information. Would it be possible for you to send us 100 reprints for our FM sales staff?
Clark Kelsey Promotion Mgr., KEX Portland, Oregon
It appears that for this first edition, from the "Airwaves" to the ads, each member of what has to be an excellent staff, has done a wonderful job.
Edward J. Breen Breen and Ward N. Y. C.
Congratulations on your first issue of u. s. RADIO. You have spawned a very lusty baby that shows every promise of growing up fast.
Joseph T. Connolly Vice President. WCAU Philadelphia
In this initial issue I am delighted to see that you have . . . support from so many of radio's leaders, happy also that . . . John Blair 8: Company is among them. More power to you and your fine group of associates.
Paul Blakemore Director of Advertising John Blair & Company
Have just read through your first edition of u. s. radio. This is the first magazine in years that I have taken the time to read from cover to cover.
Fred Webb Manager, WMFS Chattanooga
Congratulations on your wonderful new venture and my sincere good wishes for the great success I know u. s. radio will achieve.
John F. Box, Jr. Executive Vice President The Bartell Group
U.S. RADIO...
. . . the monthly magazine for buyers and sellers of radio advertising.
It has been predicted that "In 1962 radio alone will be doing $1,4 billion . . . double the current tigure."
Radio is the mass medium to reach the whole ot America.
U. S. RADIO stands ready to fill the needs of advertisers in their use of radio. An analytical and idea magazine for buyers and sellers of radio advertising, U. S. RADIO devotes its entire energies to this vast field of radio. Articles and features Dn the planning and buying of radio advertising, delving into the whys and hows in the successful use of all radio, are supplemented by regular departments presenting in conc'ise form the news and trends of the radio industry.
U. S. RADIO . . . the monthly magazine devoted 100% to rodi« advertising.
10,000 circulation . . . 6,000 copies each month to advertisers and their agencies.
Shooting for your budget!
Wcue
is Number 1 in Alcron!
Between 8 a. m. and 5 p. m. daily, WCUE delivers more listeners for your ad dollar than any other Akron station. (In all other periods, just a whisker away from first.)*
See your JEPCO Man for details ... or coll WCUE Sales Veep, Jack Maurer, FRonklin 6-7114.
'''Cost per thousand study based on Pulse, July 1957
The ELLIOT STATIONS
great independents • good neighbors
TIM ELLIOT, Premldent
Akron. Ohio WCUE / \A/IC E P'O voence R •
Niitional Ropresentatives The John E. Pearson Co.
U.S. RADIO • November 1957
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