U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
00011
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

then came the merchandising! A leading national advertiser with a special sales problem found Keystone the logical solution to the problem. They selected Keystone because, as they said "Our Keystone buy was like spot radio, in as much as we picked exactly the markets we wanted to pinpoint! And in addition. Keystone's STRENGTH IN MERCHANDISING tie-ins and in enlisting local dealer support served as a bonus to the buy." Yes, the beginning was the Radio Buy . . . and THEN CAME THE PLUS MERCHANDISING! "Money alone couldn't buy what we got in this campaign, the advertiser SiHA—and as for results, we're seen definite evidence of a sales turn," he concluded. Keystone's 1046 stations reach a spectacular 86% of the rich rural market! Send for our new station list CHICAGO 111 W. Washington STate 2-8900 NEW YORK 527 Madison Ave. ELdorado 5-3720 lOS ANGELES 3142 Wilshire Blvd. Dunkirk 3-2910 SAN FRANCISCO 57 Post St. sutler 1-7440 • TAKE YOUR CHOICE. A handful of stations or the network ... a minute or a full hour— it's up to you, your needs. • MORE FOR YOUR DOLLAR. No premium cost for individualized programming. Network coverage for less than some "spot" costs. • ONE ORDER DOES THE JOB. All bookkeeping and details are done by Keystone, yet the best time and place are chosen for you. BROADCASTING SYSTEM, mc THt VOICE ^Or HOMCTC 10 RUIAL AMiaiCJ U. S. RADIO • January 1959 5