U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
00012
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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WOR RADIO STUDY ADDS A NEW DIMENSION TO COSTPER-IOOO Advertisers have alivays been aware of the shortcomings of buying radio on a strictly cost-per-1000 basis. Everyone realizes that the lowest cost-per-1000 does not necessarily produce the greatest sales results for the dollars invested. Why? WOR's new study ''The New York Housetvife" gives the first statistical evidence. The study, nearly a year in the making, analyzes the housewi fe audience of 8 m ajor her listening habits her shopping habits New York radio stations. Although the housewife may listen to many stations, she is a loyal listener to some and not to others; she is more person a lly -inte rested in some; she is more receptive to some; she is more attentive to some and she relies on one more than another. The way she listens to a station is bound to affect her response to its advertising. U. S. RADIO • January 1959