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soundings
Strike-bound Straphangers New York's ncvvsp.ipci sii ike hit the prc-Christmas siK)|jpcr and advei liser
Attuned to Radio alike — and l)()th tuiiuci to radio to fill in the t^aps in sales inloriiialion
created by caiuellcti print sclicduies. Anions the nali(nial advertisers, Greyhound Corj). drove ahead with an accelerated radio campaign in the area. Loral retailers and the entertainment business also stepped iijj their air time to accomplish advertising aims.
Cha-Cha Tempo to Top Cha-cha is the rhythm for 1959, experts at J. Walter Thompson jjredict —
Commercials JWT Foresees '^'id musical commercials will soon adopt the beat. Pointing up the extent
to which agencies research the buying public, the forecast is ijased on a survey |WT conducted of the popular music field. The findings: Chachas will top record sales lists by mid-Februarv, JWT will release a commercial in cha-cha tempo shortly after. (See Hard Sell ]VitIi Velvet Touch, p. 40.)
Dollar Ranking of Spot Top spenders for spot radio that are identified by net dollar amounts in
Users Is Radio Milestone ^ "first ever" compilation of such figures by Radio Advertising Bureau
scores a "beat" on two counts: First on spot radio dollar figures, and first in the broadcast field on the basis of actual spending by listed clients rather than gross figures calculated at high once-only rates. (See Report from RAB, p. 56.)
NAB's 1959 Convention How to provide the best in radio — technically, professionally, profitably
Program Scheduled — is the National Association of Broadcasters' format for the radio seg
ment of its 1959 convention (March 15 through 18, Conrad Hilton Hotel, Chicago) . Among subjects radio conferees will consider are programming, projecting the station image, standards of good practice, audience research, editorializing. J. Frank Jarman, WDNC Durham, as chairman of the radio board, will open the radio session. Robert W. Sarnoff, NBC board chairman, will receive the convention's keynote award.
Canada Dry Will Repeat 1958 Spot Radio Use
Canada Dry Corp. is expected to repeat this year its 1958 radio spending — an estimated $400,000, all in spot. The firm reports it is using times between 3 and 5 p.m. in 120 markets.
Radio Forces to Emphasize Client Ad Managers in 1959
One of the important developments in 1959 is expected to be a sales effort directed at client ad managers and executives as well as to agency personnel. Other new approaches to sales development efforts also are being planned for the new year. (See Outlook '59 Parts I and II beginning p. 25.)
Croup Names Mitch Miller Radio 'Man of Year'
"We must not under rate the taste and intuitive wisdom of the people," declares Mitch Miller, director of Columbia Records pop activities. In accepting the first "Man of the Year" award from the Better Music Broadcasters, he states, "An attentive and alert listener, which to you and your advertising clients means a successful and loyal listener, depends on a constant rotation of rich musical crops." Carl Schuele, president of Broadcast Times Sales, made the presentation.
U. S. RADIO • January 1959
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