U. S. Radio (Jan-Dec 1959)

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Washington New Look Proposed A uvo-ycar Iclc-a-letc amoiii^ Bureau ol ilu' liudgel peisoniicl, l)r()a(l<asi For Station Renewal Forms . . . repicsciUalivcs and ineinbcrs f)l tlic F(!C lias icsuliccl in a proposal lo revamp ap|)re( ial)Iy a slalion's appliti'lion lor iitt iisc renewal. Changes Suggested Among additions, deletions and dianges in the FCIC proposals: (\) \ For Commercial, Program Data . . . "live" program has been re-delined as a broadcast which is live tor at least half its air time; (2) spot announcements shoukl be tabulated on a weekly basis for spots aired between 6 a.m.-6 p.m., G p.m.-l 1 p.m., and all other times rather than by the quarter hour which is the current system; (3) a "connnercial" program has been re-defined as a 14 — rather than 141/2 — minute broadcast, thu> permitting a (iO-seccjnd connnercial without making it mandatory toi the show to be classified as connnercial. . . . Three Program The FCC also suggests that the over-all program classific ation be increased Classifications Added . . . from the present four categories (news, entertainmeni, religion and agri culture) to seven by adding sporting events, public affairs and instructive broadcasts as separate categories. . . . Newly-Proposed Croups Are Defined . All programs on local, international and national affairs ^vill be classed as public affairs broadcasts. All shows of a non-religious or non-current events nature such as the fine arts and social sciences will be classified as "instructive." The sports category covers all {^lay-by-play, and before and after the game broadcasts. . . . Comm. Craven Registers The recommendations made everybody happy save Conunissioner T. A. A Dissenting View ... M. Craven, who has long advocated a complete hands-off policy for the FCC in regard to station programming. It is Commissioner Craven's thesis that the very existence of program categories indirectly dictates program standards to the licensee and constitutes a form of censorship. . . He Questions Commissioner Craven holds that "no licensee is free to program accord Public Service Role . . . ing to his personal opinion as to what constitutes the best public service when he knows fidl well that his vie\vs are destined to be evaluated in the light of pre conceived and pre-stated opinions of the regulatory agency." Option Time: Controversy The future of option time practices in network operations has become Continues to Rule more precarious with the release of an FCC staff report based on the recommendations of Dean Roscoe Barrow's Network Study Staff and the U. 5. RADIO • jamiary 1959 17