U. S. Radio (Jan-Dec 1959)

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NEWS Sep ..r K-NUZ . . . "BIG MIKE V" WASHINGTON (Cont'd) "Big Mike V" . . . the latest addition to K-NUZ' family of ground and air "Big Mike" mobile units, is a sleek 27-foot Trojan cruiser powered by twin 160-hp engines . . . fully equipped with radio gear for on-the-spot coverage of water events and news as it happens on the Gulf Coast. ANCHORED In the NO. 1 POSITION in HOUSTON First in popularity with the ADULT'' Houston audience — K-NUZ delivers the largest purchasing power or ADULT spendable income audience in the Houston market! 'Special Pulse Survey (Apr-May, 1958) Nielsen (June, 1958) STILL THE LOWEST COST PER THOUSAND BUY National Reps.: Forjoe & Co. — New Yorit • Chicago Los Angeles • San Francisco Philadelphia • Seattle Southern Reps.: CLARKE BROWN CO. • New Orleans • Atlanta In Houston: Call Dave Morris JA 3-2581 Iciigtliy hearings whidi loliowed ilic controversial Barrow Report. The FC;C received the staff ilocuiiunt vvhi(h, for all practical puijioses, is in agreement with Barrow's recommendation that option time — among other things — be eliminated. The Justice Department's stand that option time ])ossibly constitutes an anti-trust violation hovered in the bac kground. NAB Steps Up Hall of Fame Activity ... The $10,000 budget that has been voted by an NAB advisory committee is the amount to be raised to explore the possibility of establishing a Broadcasters Hall of Fame. Once off the ground, the Hall of Fame will be an all-industry project although NAB is coordinating the investigative phase of the plan. The proposed Hall of Fame would house the history, development, growth and contributions of the industry since the advent of radio broadcasting. Sweeney Heads FTC's Radio-Tv Monitoring Unit A stepped up radio monitoring program has been launched by the Federal Trade Commission on the heels of a top level change Avhich has placed Charles A. Sweeney at the helm of the FTC's radio-tv monitoring unit. He replaces T. Harold Scott, who has transferred to the Small Business Division. Mr. Sweeney, associated with the FTC for 23 years, has most recently specialized in drug and food cases as a project attorney. 350 Monitoring Employees Face New System The FTC also has made it known that 350 FTC professional employees in Washington and eight field offices now monitor broadcasts as part of their jobs. It has been customary, imtil now, for field personnel to furnish the radio-tv unit with monitoring information on a personal report basis. But, Mr. Sweeney said, to expand and yet simplify the system, a fill-in form has been devised and is now being used by the field monitors for their reports. • • • Houston's^ 24-Hour 'Music and^.N'ews^ 18 U. S. RADIO • January 1959