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Follow the leaders — No. 2
SOLD
TRIANGLE STATIONS
WFIL Philadelphia
WFBG Altoona
WNHC New Haven
WNBF Binghamton
Roger Clipp V. P. and Cen. Mgr.
SOLD
to
AIR TRAILS NETWORK
WING Dayton
WCOL Columbus, 0.
WIZE Springfield, 0.
WKLO Louisville
J. P. Williams Exec. V. P. and Cen. Mgr.
SOLD
to
McClendon Stations
KLIP Dallas
KILT Houston
KTSA San Antonio
B. R. McClendon, Pres.
RADIO PRESS
World Wide News and Feature Coverage for AM Stations
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RADIO PRESS 18 East 50th Street New York 22, N. Y. PLaza 3-3822
H. PiesUJii Peieis, who will supervise sjjoi promotion efforts as president ot Station ReiJresentatives Association for the coming year, has had career-long training in the field of professional selling.
His belief in the future of selling spot for radio stations is that it will continue to grow as it "delivers and deserves larger audiences."
Mr. Peters, who is president of Peters, Griffin, Woodward Inc., succeeds Frank M. Headley, president of H-1^ Representatives Inc., who has served as SRA president for two one-year terms.
Born in Glencoe, 111., the sales career of Mr. Peters actually started during college days at Amherst College where he sold clothing to fellowstudents in his spare time.
Upon graduation from Amherst in 1930, he pursued a professional career in sales serving with the Chicago Tribune as a space salesman.
The lure of the gro\ving radio medium caught his eye — as well as his ear — and in August 1932, Mr. Peters joined the newly formed radio representative firm. Free K: Sleininger Inc., Chicago.
In December 1933, he opened the eastern branch of the firm in New York and was elected a vice president of the firm. In 1936, the corporate name was changed to Free & Peters and remained that way until the relatively recent change to the present name.
Mr. Peters was elected president in 1938.
For the coming year, Mr. Peters believes that there are several things radio forces can do to enhance their position. The first is "continuing efEorts in educating advertisers in the use of spot radio." Next, he stresses the importance of audience and sales promotion.
Mr. Peters lives in Greenwich, Conn., with his wife and daughter. He also has two sons in the U.S. Army who are presently serving in Germany.
With a career in radio that spans more than 26 years, Mr. Peters recalls some of the earlier days. The reason, he states, for adoption of the nowfamous "Colonel," which identifies the firm, was to make "young men look older." Now, Mr. Peters wistfully remarks, "we'd like to make old men look younger." • • •
20
U. S. RADIO • January 1959