U. S. Radio (Jan-Dec 1959)

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LETTERS TO THE EDITOR KFAL RADIO FULTON, MISSOURI Prime radio service to four principal cities of Central Missouri. • COLUMBIA • JEFFERSON CITY • MEXICO • FULTON TOP SHOWS for TOP PRODUCTS of interest to Women . . . ''Over the CoffeC'Cups'" with Art Hogan 7:35 AM-8:00 AM Monday thru Saturday "/ri llw Know — with Ron and Jo" 9:05 AM-10:00 AM Monday thru Friday "'Top of the Morning" 11:30 AM-12 Noon Limited participations. Unique programming with feature interest is the hallmark of KFAL-RADIO Represented by John E. Pearson Co. KFAL RADIO Tel: 1400 Fulton, Missouri 900 Kilocycles 1000 Watts Help Needed One ol our clients, a leading radio station, is in need of a perpetual library of soimd effects and universal jingles kept fresh by monthly additions of new material. We understand such services are available on a monthly fee basis. If any of your readers can handle this, we invite them to contact us at once. Richard H. Nelson Preiident Nehon Advertising Co. Des Moines Brioschi The excellent l)iioschi story in U.S. RADIO (December 1958) . . . was well written, completely accin-ate and in general a very fine reporting job. Franklyn W. Dyson Account Executive Ellington 6 Co. New yor.'! Rayco Your Rayco story (December 1958) was a superb reporting job . . . and I'm sure your readership found it interesting and informative. Arthur W. Poretz Mogul, Lewin, )iyiHiams & Soy/or Inc. New York Sound On behalf of the sales force of Adam Young Inc., Chicago, I would like to compliment you on the type of information you have brought to your readers' attention and specifically your article Sound — Part I (November 1958) . We are all looking forward to your second successful year and sincerely hope that there will be more articles akin to what you have had in the past. Richard J. Kelliher Midwestern Sales Manager Adam Young Inc. Chicago Radio Trial Your November 1958 edition has an article that interests the sales department of WJAG very much. The story, Putting Radio to the Test, relates the trial radio advertising campaign of Woodward & I.othrop Department Store in Washington, D. C. Please send us six reprints of this story. Larry Russell Sales Representative WJAG Norfolk. Neb. Reading Hassle We find your magazine extremely informative and interesting. As a matter of fact, there's always a pretty sharp hassle as to who reads the maga/ine next. Will you please send two tear sheets of the article, Alaska: Land of Opportunity for Radio and Sponsors (September, 1958) . George Burkhardt News Editor KDB Santa Barbara, Calif. In Need We are interested in obtaining a c opy of your September issue {or our files. Elizabeth L. Smith Cannpbell-Ewald Co. Detroit Sales Suggestion We at ROLO Mason City, la., have just completed a sale of which we are quite proud. Perhaps your readers will find the following interesting. In planning oia progrannning effective January 5, 1959 (CBS network changes) , we disccjvered we would be in a position to carry 53 of the sustaining CBS newscasts per week which could be for sale on a local basis. With these 53 CBS new^scasts, we added seven local newscasts per week (the only Icjcal sustaining news on our station) for a package of 60 newscasts per week— which we have just sold to 48 Mason City retailers as a group. An initial meeting with five retailers was held Wednesday, December 17. Audition tapes of various CBS newscasts plus market material regarding KGLO in particular and the Mason City trade area in general was presented to this original group. After enthusiastic acceptance, we started contacting other merchants and at 12:15 p.m., Saturday, December 20, the entire program was sold. Department stores, automobile dealers, jewelry stores, rent-alls, beauty salons, typewriter shops, prescription shops, and many other tvpe retailers have combined to "Sell Mason City" via KGLO Radio. Lloyd D. Loers Sales Manager KGLO Mason City, la. WTOR RUN AGAIN In a letter to Phil Peterson, New England Sales Manager, for Community Club Services. Inc., Mr. Ed Waller, President and General Manager of Ratlio Station WTOR. Torrington, Conn stated that \vi "Just c o n c 1 u d e Community Clul) Awards Campaign here in Torrington. It was a tremendous success! We will run our second Community Club Awards Campaign at the same time next year. By the way, we had over 15 million bonus coupons turned in and over 1 million in cash receipts. As you know, WTOR was the first station in Connecticut to run a Community Club Awards Campaign. Don't be afraid to have the other boys in the area call me. I will be glad to help them all I can." COMMUNITY CLUB AWARDS PENTHOUSE SUITE 527 Madison Ave. New York 22. N. Y. Phone: PLaza 3-2842 Ed Waller NAB ASSOCIATE MEMBER 22 U. S. RADIO • January 1959