U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
00031
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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I'. S. R 11)10 ' JANUARY 1959 TOTAL RADIO BILLING MILLIONS OF DOLLARS 544.9 567.0 622.5 641 .Q 1955 1956 *NAB estimate 1957 1958 1959 OUTLOOK '59: Will It Than '58? PART I Business Outlook (agencies, advertisers, media) PART II industry Outlook (RAB, SRA, spot and network) PART 1 The year-end statement by the National Association of Broadcasters shows that gross radio volume in 1958 reached $641 million compared with $622.5 million in 1957. This three percent gain tatives Association and others, the new year may very \vell be a big one. What 1959 has in store is not easy to foresee. Based on intensified sales efforts being planned by Radio Advertising Bureau, Station Representatives Association and others, the new year may \ ery well be a big one. It is expected that advertiser use of radio, based on such facts as increased listening throughout the day U. S. RADIO • January 1959 25