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The following list was ooinpiltMl by U. S. RADIO with the help of two major representatives with <»ffires in major eities across the country. Because of the vastness of spot use, this compilation makes no pretense at being 100 percent inclusive.
Food, Flour and Cereals, Coffee and Tea
Abbott's Dairies Inc. Allsweet
American Bakeries Corp.
Taystee Bread American Dairy Assn. American Home Foods
Burnett s Vanilla
Chef Boy-Ar-Dee products American Molasses Co.
Grandma's Molasses American Sugar Refining Co. Appalachian Apple Service Appieberry Sauce Armour & Co.
Cheese, poultry, meats and sausages Arnold Bakers Inc. Austex Foods Inc. Bachman Bakeries Corp. Bauer Ham B & M Foods
Beech-Nut Life Savers Inc. Best Foods Inc.
Best Foods Mayonnaise
Fanning's Pickles
Hcllmann's Mayonnaise
Nucoa Margarine
Rit Tints & Dyes
Shinola Shoe Polish Blue Plate Foods Inc. Borden Co. Inc.
Borden's Evaporated Milk
Lady Borden Ice Cream
Borden's Instant Coffee
Starlac
Richard A. Foley Leo Burnett
Young & Rubicam Campbell-Mithun
Geyer
Youtig & Rubictnn
Hilton & Riggio Ted Bates Gamble The Rockmore Co.
N. W. Ayer & Son Chas. W. Hoyt Fitzgerald Ai'kin-Kynett R. M. Stocking John C. Dowd Young & Rubicam
Dancer-Fitzgerald Sample Dancer -Fitzgerald Sam pie Dancer -Fitzgerald -Sam pie Guild, Bascom & Bonfigli Earle Ludgin Earle Ludgin Fitzgerald
Boscul Coffee Bowey's Dari-Rich Boyd Coffee
Young & Rubicam Young &' Rubicam Doherty, Clifford, Steers & Shenfield Young & Rubicam Tracy-Locke Sorensen Showalter Lynch
"RAB will intensify its sales efforts in 1959 with the '120 Plan' and new presentations for car makers, gasand-oil marketers and other categories." says Jack Hardesty, vice president and general manager of RAB.
Home Baked Beans
Breast-O'Chicken Tuna Inc Breyer's Ice Cream Brock-Hall Dairy Co. Brownell & Field Co.
Autocrat Coffee Buitoni
Butter-Nut Coffee B.'W.B. Foods
Grandma Brown's Calavo Avocados California Packing Corp.
Del Monte Canned Fruits and vegetables
Del Monte OrangeApricot Drink Campbell Soup Co.
Franco-American Spaghetti
Pork & Beans
Soups
Frozen Soups Carey Salt Co.
Guild, Bascom & Bonfigli Lewis & Gilman Charles W. Hoyt
Kastor. Farrell, Chesley & Clifford Albert Frank-Guenther Law Buchanan-Thomas
Flack
Foote, Cone & Belding
McCann -Erickson McCann-Erickson
Need ham, Louis
Burnett Brorby BBDO Leo Burnett Dancer-F itzgerald -Sample
Carnation Milk products Chalmer s Gelatine Corp. Chun King Sales Inc. Chock Full O'Nuts Coffee Columbia Baking Co. Columbia River Packing Assn.
Crab meat, tuna fish Comet Rice Mills Comstock Foods pie filling Contadina Tomato Paste and whole tomatoes Continental Baking Co. Corn Products Refining Co. Cross Baking Co. Cudahy Packing Corp. D'Arrigo Bros.
Andy Boy Vegetables Dannon Yugurt
R. B. Davis Div. of Penick & Ford
Swel Frosting
Cocomalt Dean Milk Co. Deming's Salmon M. DeRosa Inc.
Pope Brand Plum Tomatoes and Tomato Paste Dorann Farms Frozen Foods
Delmonico Potatoes
Bella Pizzarettes Dubuque Ham, Bacon and Smoked Canned Meats Duffy-Mott Co.
Mott's Apple Products
Clapp's Baby Food Dulany Frozen and Canned Foods Durkee's Coconut Ehlers Coffee, Tea and Spices Esskay Quality Meat Products Eskimo Pie Corp.
Mrs. Filbert's Mayonnaise and Margarine Fant Milling Co. Fisher Flouring Mills Inc. Florida Citrus Exchange Fluff-O-Matic Rice Folger's Coffee
Food Fair Stores Italian Dressing Foremost Dairies Inc.
Dolly Madison Ice Cream 4 Fisherman Frozen Fishsticks Frenchette Salad Dressing Frito Co.
Fromme's Finest Coffee Fruit Industries Inc.
Tropicana Orange Juice General Baking Co.
Bond Bread General Foods Corp.
Instant Maxwell House Coffee
Jell-O
Swans Down Cake Flour and Mix Kool-Aid
Birds Eye Frozen Foods Log Cabin Syrup Certo and Sure Jell Instant Sanka Instant Postum Yuban Coffee Calumet Baking Powder General Mills Inc.
Betty Crocker Cake Mix Cheerios
Gold Medal Flour
Hi-Pro Gerber Baby Foods Gill's Coffee
EWR&R Weill
J. Walter Thompson Grey
Burke Dowltng Adams
Richard K. Manoff Grant Gordon Best Cunningham & Walsh Ted Bates Donahue & Coe W. E. Long Bozell & Jacobs
Robert F. O'Brien Zlowe
Samuel Croot BBDO Clinton E. Frank Honig-Cooper
Durand
Fred Gardner Fred Gardner Perrin-Paus
SSC&B SSC&B EWR&R Meldrum & Fewsmith Dowd, Redfield & Johnstone VanSant, Dugdale Cunningham & Walsh SSC&B Crook Pacific National Joseph Jacobs Rogers & Smith Cunningham £2? Walsh Al Paul Lefton
BBDO DCS&S Cohen & Aleshire EWR&R Piatt & O'Donnell
John L. Douglas
BBDO
Benton & Bowles Young & Rubicam Young & Rubicam Foote. Cone & Belding Young & Rubicam Young & Rubicam Young fif Rubicam Young & Rubicam Young & Rubicam Benton & Bowles Young & Rubicam
BBDO
Dancer Fitzgerald -Sample Dancer -Fitzgerald-Sample Dancer -Fitzgerald -Sample D'Arcy Lindsey
30
U. S. RADIO • January 1959