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OUTLOOK '59
Gimrd's Cantifd Meats Girard's Sal.id Dressings Golden Grain Macaroni Golden Mixes A. Goodman & Sons Good Humor Corp. Gordon Baking Co.
Silver Cup Bread Grand Union Co. Granny Goose Foods I. J. Grass Noodle Soup Gravymaster Co. Seasoning Great Atlantic & Pacific TecGreen Giant Co. foods S. Gumperc Co. Foods Habitant Soup Co. Halco Citrus Products
Co.
Direct Heinlz McCann-Enckfon R. Jack Scott Doyle Dane Bcrnhiich MacManus, John iS Adams
N. W. Ayer is Son L. H. Hartman Brooke, Smith, French & Dorance Arthur Meyerhoff Croat Pans & Peart Leo Burnett Rose-Martin Chas. F. Huchinson Robert Hammond
Stores
Hanover Canned Vegetables and Juices
Arndt. P
Hawaiian Pinapple Co.
Dole products Hawaiian Tuna Packers H. J. Heinz Co. Heckman Biscuit Co. Henri's Salad Dressings Heublein Inc.
Anderson Foods
Sizzl-Spray Hills Bros. Coffee Diamond Crystal Salt Co. Holloway House Frozen Foods Horn Si Hardart Restaurants and Retai Illinois Meat Co.
Broadcast Brand Hash Imperial Sugar Co. International Milling Co.
Robin Hood Flour International Salt Co. Interstate Bakeries Corp. IXL Food Products, Plan Jack's Tasty Snack Corp. Junket Brand Foods Keebler Biscuit Co. Kellogg Co. Cereals Kikkoman Soy and Barbecue Sauces Kitchens of Sara Lee cakes Kroger Co. meat products Lance Crackers Land O'Lakes Creameries Inc. Langendorf United Bread products V. LaRosa & Sons Inc.
LaRosa macaroni, spaghetti and pizza products Lawry's Seasonings, Sauces, Dressings
ston, Chapin, Lamb is Keen
Foote, Cone is' Beldnifi Richard K. Manoff Maxon
George H. Hartman Mautner
Bryan Houston Bryan Houston N. W. Ayer & Son Duffy, McClure & Wilder Henri, Hurst & McDonald
Clen
Arthur Meyerhoj] Tracy-Locke
H.
Dan B. Miner
W. Kastor & Sons BBDO
(Cal.); Potts-Woodbury Heintz
Pritchard. Daniels & Dreher SSC&B Lewis & Gilman Leo Burnett D'Evelyn-G uggenheim Cunningham & Walsh Camphell-Ewald ; Campbell-M ithun D'Arcy Camphell-Mithun Compton
Lay's Potatoe Chips Lea & Perrins Sauces Lever Bros. Foods Division
Imperial Margarine
Spry
Good Luck Margarine Lipton Soups and Tea
Libby, McNeill it Libby Frozen Foods
Little Crow Milling Co. Coco-Wheats
Loma Linda Food Co. Gravy Quick
Joe Lowe Corp. Popsicle
Luzianne Coffee
Malt-O-Meal Cereals
Manchester Biscuit Co.
Mangels, Herold Co. King Syrup
Martinson's Coffee Inc.
Aborn Coffee and Instant Jomar Instant Coffee Jomar Espresso Instant Martinson's Coffee and Tea
Mason Candies
Manor House Coffee
Mavar Shrimp and Oyster Co.
Maxwell House Coffee
McCormick & Co. Teas and Spices
Miami Margarine Co. NuMaid
Durkee's Margarine Durkee's Salad Products
Liller, Neal,
SSC&B California A. .A. Battle & Lindsey Croat
Foote, Cone & Belding Kenyan & Eckhardt Ogilvy. Benson & Mather Young & Rubicam
BBDO
Rogers & Smith
Elwaad }. Robinson
Paris & Peart Roman Campbell-Mithun George H. Gartmen
H. W. Buddemeier
Anderson & Cairns Al Paul Lefton Al Paul Lefton Al Paul Lefton Ellington & Co. Earle Ludgin Henri. Hurst & McDonald Benton & Bowles Lennen & Newell
Ralph H. Jones Ralph H. Jones Ralph H. Jones
Louis Milani I'o<kIs Milnot Milk Compounds Mil.idy Food Products Inc. Mmnesota Consolidated Canneries
flutter Kernel Foods Min Sun Trading f.'o. Minute Maid I"ro/cn Orange Juice Morrell Meats Morton Foods Morton Frozen Foods Morton Salt Co. Mother's Cake Si Cookie Co. Mueller's Macaroni Products C. H. Mussclman Co.
Canned Goods
Apple Sauce Naas Foods
Vegamato Vegetable Juice
Western A. A.
Nalley's Inc.
Lumberjack's Syrup National Bakers Services Inc.
Hollywood Bread
Arthur Meyerhoff M cCan n ■ Erick ion Gore Smith Greenland
Alfred Coile A rthur R. Mogne Ted Bjt.-> (.ampbellMilhun Crook T ed Bate! Needham , Louis & Hrorhy Guild, Bascom 6f BonfinU Calkins & Holden
Arndt, Preston, Chapin, Lamb & Keen
Edwin Meier & Sons {New York) Pacific National Direct
"Spot radio will have a great year in 1959. hut only if we fight to make it so,"' says Frank Headley, outgoing president of SRA and president of H-R Representatives.
National Biscuit Co. Millbrook Bread Hometown Bread Snacks
Ritz Crackers Nabisco Crackers Graham Crackers
Dromedary mixes, fruits and peels
Premium Crackers
Shredded Wheat National Cranberry Assn.
Cranberry Sauce and Juice National Dairy Products Corp.
Cloverleaf Dry Milk
Breakstone Cottage Cheese
Sealtest Ice Cream
Sealtest Milk
Kraft Foods
Kraft products National Food Products National Sugar Refining Co
Jack Frost Sugar National Tea Co. The Nestle Co.
DeCaf
Nescafe
Nestea Neuhoff Packing Co.
Old Hickory Products New England Fish Co. New Era Potato Chips Norwegian Frozen Fish Ltd. Ocoma Foods Co Omar Inc. bakery products OregonWashington-California Pear Bureau Otoe Food Products Co. John G. Paton Co.
Golden Blossom Honey Penick & Ford Ltd.
My-T-Fine Puddings
Vermont Maid Syrup
Brer Rabbit Molasses Pepperidge Farm Inc. products Pet Dairy Products Co. Pfeiffer's Food Products Inc. Phillips Packing Co. Prague Ham Pratt-Low Canned Fruits
SPOT radio advertisers (Cont'd on p. 55)
McCann-Erickson M cCann-Erickso n McCann-Erickson McCann-Erickson McCann-Erickson McCann-Erickson Ted Bates McCann-Erickson Kenyan & Eckhardt
BBDO
N. W. Ayer & Son N. W. Ayer & Son N. W. Ayer & Son N. W. Ayer & Son J. Walter Thompson Needham, Louis & Brorby Robert Kottwitz
Young & Rubicam Rutledge & Lilienfeld
Dancer-Fitzgerald-Sample Bryan Houston Dancer-Fitzgerald-Sam pie
Doyne A. A. Arthur Meyerhoff Otto & Abbs Creative Ad. A gey. Bozell & Jacobs Fitzmorris Pacific National Buchanan-Thomas
DCS&S
BBDO BBDO BBDO
Ogilvy, Benson & Mather George L Clarke BBDO W. D. Doner Ralph D. Gardner Garfield
U. S. RADIO • January 1959
31