U. S. Radio (Jan-Dec 1959)

Matthew J. Culligan Executive V^ice President f "Net hillings were up 17 pereeiil over 1957 figures. . . . By this time next year heretofore indepenci tors will affiliate.'* Alll' JIaclio Advertisers: more 1958 1957 1949 opera 133 125 68 1958 Advertisers Academy of Motion Picture Arts and Sciences, *Allis-Chalmers Mfg. Co., American Dairy Assn., American Home Products Corp., *American Motors Corp., American Oil Co., fAmerican Optical Co., fA.S.R. Products Corp., fAmerican Tobacco Co., fAmerican Tyrcx Co., Amity Leather Products Co., *The Anahist Co., f Andrew Arkin Inc., Armour Si Co., f B.T. Babbitt Inc., f *Behlen Mfg. Co., *Bell Telephone Co., *Billy Graham Evangelistic Assn., fThe Booicmailer, Bristol-Myers Co., *Brown & Williamson Tobacco Corp., fBurlington Industries Inc., California Packing Corp., fCalifornia Pet Food Co., fCampbell Soup Co., fCarling Brewing Co., Carter Products Inc., fThe Chap Stick Co., Chrysler Corp. — Dodge Div., Chrysler Corp. — for all makes, fQinton Engine Corp., Commercial Solvents Corp., Curtis Circulation Co., fDow Chemical Co., fDowst Mfg. Co., fDunlop Tire & Rubber Corp., fEdison Chemical Co., fEdison Electric Institute, fElgin National Watch Co., *EvangeIicaI Foundation Inc., Evinrude Motors, f*Ex-Lax Inc., fFlorists' Telegraph Delivery Assn., Food Specialties Inc., Ford Motor Co., *Foster-Milburn Co., General Electric Co., General Foods Corp., General Mills Inc., fGMC Truck Si Coach Div., General Motors Corp.-Buick, General Motors Corp.-Oldsomobile. *Gillette Safety Razor Co., fGreat Atlantic & Pacific Tea Co., Grove Laboratories Inc., Gulf Oil Corp., f Heller-Sperry Inc., f*Hess Si. Clark Inc., Hygrade Food Products Corp., f Andrew Jergens Co., f Journal of Lifetime Living, f A. & M. Karagheusian Inc., Kiplinger Washington Agency Inc., Lehn & Fink Products Corp., Lever Brothers Co., f'^Lewis-Howe Co., Libby, McNeill Si Libby, Liggett Si Myers To bacco Co. Inc., tP. Lorillard Co., Lutheran Laymen's League, Mack Trucks Inc., fMagnuson Properties, fMail Pouch Tobacco Co., f*B. Manischewitz Co., fMassey-Harris-Ferguson Inc., fMennen Co., f*Midas Inc., fjohn E. Mitchell Co., fMogen David Wine Corp., f*Morton Salt Co., fC. H. Musselman Co., *Mutual of Omaha, fNcstle Co., North American Van Lines Inc., fNorth American Accident Insurance Co., Northwest Orient Airlines, fNylonet Corp., Olin Mathieson Chemical Corp., fPabst Brewing Co., Parker Brothers Inc., fPepsi-CoIa Co., f Pharma-Craft Co., Philip Morris Inc., t*Plough Inc., fProcter & Gamble Co., fPurolator Products Inc., Q-Tips Sales Corp., tQuaker Oats Co., Radio Corp. of America, *Ralston Purina Co., fReaders Digest Aisn. Inc., Rexall Drug Co., *R. J. Reynolds Tobacco Co., fRuberoid Co., fSavings Si Loan Foundation, Scholl Mfg. Co., fScott Paper Co., tSimmons Co., Skelly Oil Co., fA. O. Smith Corp., Sterling Drug Inc., tSterling Silversmiths Guild of America, tStudebaker-Packard Corp., Standard Brands Inc., *Sun Oil Co., Swift Si Co., fTexas Co., fTime Inc.-Time Magazine, Time Inc. -Life Magazine, Twentieth-Century Fox Film Corp., fLJniversal C.I.T. Credit Corp., fUnited Insurance Co. of America, United Republican Dinners Committee, United States Steel Corp., Universal International, Vick Chemical Co., Vitamin Corp. of America, *Voice of Prophecy Inc., fVoice of Temperance Inc., *Waverly Fabrics, Whitehouse Co., fWildroot Co. Inc., i"William Wrigley Jr. Co. NBC used * to denote 52-wcek advertisers and f for advertisers who were new to the network in 1958 (or absent for at least 1957 or before). Arthur Hull Hayes President "The coming year is an important landmark in network radio's return to financial stability. . . . New PCP may well put the network in the black in 1959." V^S Radio Advertiseris: 1958 1957 1949 128 118 63 1958 Advertisers *Allstate Insurance Co., Aero Mayflower Transit Co., American Bird Products, American Home Foods Co. Div. of American Home Products Corp., American Motors Corp., American Oil Co., American Tobacco Co., ■^American Tyrex Corp., American, Harris, Neville Co., AngosturaWupperman Corp., *Armour & Co., Audivox Inc., Aulto Supply Co., Barbasol Co., Beech-Nut Life Savers Inc., Best Foods Inc., *Bristol-Myers Co., Calgin Co., California Prune Si Apricot Growers Assn., *Carnation Co., Carter Products Inc., Chrysler Corp.(Chrysler, Dodge, Plymouth), Chung King Sales Inc., *Clairol Inc., Colgate-Palmolive Co., Columbia LP Record Club, Committee on Political Education, Comstock Foods Inc., Congoleum Nairn Inc., Cowles Magazines Inc., Curtis Circulation Co., Domocratic Committee of New York, Dowst Manufacturing Co., DufFy Mott Co., *Dumas Milner Corp., E. I. du Pont de Nemours & Co., Democratic State Comm. of New York, Ex-Lax Inc., Dr. Peter Fahrney Si Sons Co., Faultless Starch Co., Fifth Avenue Calon Laboratories Inc., Food Specialties Inc., *Ford Motor Co., Foster-Milburn Co., Garrett Si Co., General Cigar Co., General Electric Co. Lamp Div., General Electric Co. Small Appliances, *General Foods Corp., General Mills Inc., *General Motors Corp. -Chevrolet Div., *General Motors-Delco Batteries, General MotorsOldsmobile, General Motors-Cadillac, General Motors-GM Trucks, Gillette Co., Great Atlantic & Pacific Tea Co., Glacorene Inc., Gulf Guaranty Land & Title Co., *Grove Laboratories Inc., *Hartz Mountain Products Corp., Harvard College Pgm., Hearst Publications, Hertz Systems Inc., Home Insurance Co., Hudson Vitamin Products Inc., Insurance Co. of North America, International Ladies Garment Workers AFL-CIO, Jaguar Cars Inc., Johnson Si Johnson, *Kendall Co. Bauer & Black Div., *Kiplinger Washington Agency Inc., *Kitchens of Sara Lee, Knouse Food Inc., Lehn & Fink Products Corp., *Lever Bros. Co., Lewis-Howe Co., Longines-Wittnauer Watch Co., Libby, McNeill & Libby, Liggett & Myers Tobacco Co., P. Lorillard Co., Mac Fadden Publications Inc., 32 U. S. RADIO • January 1959