U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
0005
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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'or buyers and sellers of radio advertising [cies Appraise Radi< IS and Prospects page 191 lATiONOUTLOOKJ kon What's In Store! letwork, Spot Radio page 22 PASSES TEST ^ood Buys After .JO Proves Sales Punch page 32 AGE RADIO France Shifts to Spot Heavier Air Impact page 35 t' |Pre Uses Local 10 as Keystone of Sales Structure U VOL. 4— NO. JANUARY 1960 35 CENTS MINNEAPOLIS! ST. PAUL ADULT RADIO Adventures in Better Listening ^p^ \F ^ ^^ ^ WILLIAM V. STEWART, PRESIDENT DETAILS Daren F. McGavren Company ■ Representatives page