U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
0008
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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PEOPLE work — play — LIVE by RADIO! WHO Radio Reaches From 18% to 35% of the Total Radio Audience in 93 "Iowa Plus" Counties, Sign-On to Sign-Off! PULLIN' or pitchin', farmers are businessmen who rely heavily on radio to keep them informed on up-to-the-minute weather and market conditions. They and their families get even more from radio than you do. But it's important to remember that there are even vaster differences in farm-audience preferences than in city audiences. It takes a believable station — free of pitchmen and gimmicks— to make your message stick. WHO Radio is believable. It is also aggressive, alert, alive — the great favorite of listeners throughout "Iowa Plus," America's l4th largest radio market. The 93-county area Pulse Report (Feb.March, 1959) gives WHO Radio from 18% to 35% of the total radio listening audi ence— first place in every quarter hour surveyed— the balance being divided among 88 other stations! WHO Radio will sell your customers more often, more economically, more completely. Ask PGW for the details on WHO Radio for "Iowa Plus"! for Iowa PLUS ! Des Moines . . . 50,000 Watts NBC Affiliate I WHO Radio is part of Central Broadcasting Company, I which also owns and operates I WHO-TV, Des Moines; WOC-TV, Davenport I ^ Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., Represenlalives U. S. RADIO • January 1960