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airwaves
Radio's Barometer
146,200,000 Sets in Use
15,000,000 Fm Sets in Use (NAB Research)
37,900,000 Car Radios (RAB est.)
12,722,970 Sets Made (Jan.-Oct.— EIA)
3,441 Am Stations
664 Fm Stations
Spot: Total dollar expenditures tor national spot business in 1959 was about $179 million, according to Lawrence Webb, managing director of the Station Representatives Association. This figure contrasts with the $171.9 million spent in 1958 — an increase of five percent. Mr. Webb estimates that national spot business will reach the S20() million mark in 1960. In another area, Broadcast Time Sales boosted its business in 1959 to 51 percent over the sales posted for the previous 12-month period, Carl Schuele, BTS president and general manager, states.
Nefwork: ABC Radio has written orders for new and renewed business totaling $3 million, according to Edward J. DeGray, president. Sales drive at CBS Radio brings in over $2 milion worth of I960 business, it is reported by George J. Arkedis, vice president in charge of network sales (see Report From Networks, p. 55) .
Local: Increases in billings have been reported by two stations — KNX Hollywood and WTiN Chicago. KNX established a new mark for local sales in one week during December with billings for the seven-day period totaling $141,484, an increase of $21,000 over the previous high. WGN Inc.'s gross billings for the first 1 1 months of 1959 were 29.5 percent ahead of the same period of 1958, Ward L. Quaal, vice president and general manager, states. Mr. Quaal also reports that WGN radio's revenue established a new record whh an increase of 31.3 percent for first 11 months of 1959.
Stations: The number of am and fm stations on the air at the end of November totaled 4,105, an increase of 20 (13 am and 7 fm) over the previous month:
Stations on the air Applications pending Under construction
Commercial AM
Commercial FM
3,441
664
506
83
85
159
Sets: Total radio production in October was 1,795,718, including 531,1 16 auto receivers, according to Electronics Industries Association. Tenmonth cumulative radio output came to 12,722,970, including 4,682,962 auto sets. Total radio sales in October, excluding car radios, was 839,912 units; 10-month total was 6,125,790. The number of fm sets made in October totaled 62,959; the 10-month cumulative fm production was 430,763 sets.
U. S. RADIO • January 1960