U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00029
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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The following list was compiled by U. S. RADIO with the help oi two major representatives with offices in major cities across the country. This compilation is designed to be as complete as possible. Because of the vastness of spot use, however, no claim is made that this review is 100 percent inclusive. Food, Flour and Cereals, Coffee and Tea American Bakeries Corp. Taystce Bread Young & Rubicam American Home Foods (div. of American Home Products) Young & Rubicam Young & Rubicam Young & Rubicam John F. Murray Hilton & Riggio Gamble Bozell & Jacobs Burnetts Extracts Chef Boy-Ar Dee Dennison's Chili Con Carne G. Washington's Seasonings and Broths American Molasses Co. Appalachian Apple Service Arena & Sons Inc. Armour & Co. Cheese, poultry, meats and sausages Arnold Bakers Inc. Atlantic & Pacific Tea Bartlett Pears Beech-Nut Life Savers Inc. Best Foods Inc. Best Foods Mayonnaise Fanning's Pickles Nucoa Margarine Borden Co. Inc. Borden's Instant CofFee Starlac Brewster's Health Service Brock-Hall Dairy Co. Buitoni Butter-Nut Coffee California Cantaloupes California Packing Corp. Del Monte Canned Fruits and vegetables Del Monte orange-apricot drink California Pear Bureau Campbell Soup Co. Franco-American Spaghetti Leo Burnett Pork and Beans Needham, Louis & Brorby N. W. Ayer & Son Kudner Gardner Pacific National Young & Rubicam Dancer -Fitzgerald -Sam pie Dancer-F itzgerald-Sam pie Dancer-Fitzgerald -Sam pie Doheity, Clifford, Steers & Shen field Dancer-Fitzgerald -Sample Beacon Charles W. Hoyt Albert Frank-Guenther Law Tatham-Laird Dancer-Fitzgerald-Sample McCann-Erickson McCann-Erickson Cunningham & Walsh Soups Frozen Soups Caroline and River Brand Rice Carnation Milk Products Chock Full O'Nuts Coffee Chris and Pitt's Bar-B-Q Sauce Chun King Sales Inc. Claridge Food Co. Comet Rice Mills Colona Bros. Conti Luna Continental Baking Co. Corn Products Refining Co. Cream of Wheat Corp. Dannon Yogurt M. DeRosa Inc. Pope Brand Plum Tomatoes and Tomato Paste Dinner Ready Corp. Donovan Coffee Co. Dorann Farms Frozen Foods Duffy-Mott Co. Mott's Apple Products Clapp's Baby Food John H. Dulany & Son Inc. Ehlers Coffee, Tea and Spices Eskimo Pie Corp. Fleischmann's Yeast Folger's Coffee Foremost Dairies Inc. Milk and Ice Cream Division 4 Fishermen Frozen Fishsticks Fradelis Frozen Foods Frito Co. Frozen-Rite Products General Foods Corp. Instant Maxwell House Coffee Benton & Bowles Jell-O Young & Rubicam BBDO Leo Burnett Donahue & Coe EWR&R Grey Curtis J. Walter Thompson L. H. Hartman Grant Paris & Peart Bozell & Jacobs Ted Bates Donahue & Coe BBDO Z.lowe Durand Harold J. Siesel Frani M. Taylor Gardner SSC&B SSC&B Arndt, Preston, Chapin, Lamb & Keen Co-Ordinated Marketing Agency Cunningham & Walsh J. Walter Thompson Cunningham & Walsh Boner & Tripp DCS&S Curtis EWR&R Walt Bronnfield Swans Down Cake Flour and Mix Kool-Aid Birds Eye Frozen Foods Log Cabin Syrup Certo and Sure Jell Instant Sanka Calumet Baking Powder General Mills Inc. Betty Crocker Cake Mix Bread Stick Gold Medal Flour Pizza Red Band Flour Wheaties Gerber Baby Foods Girard's Dressing Giroux Co. Good Humor Corp. Young & Rubicam Foote, Cone & Belding Young & Rubicam Young & Rubicam Young & Rubicam Young & Rubicam Foote, Cone & Belding Dancer-F itzgerald-Sample Knox Reeves Dancer-F itzgerald-Sample Knox Reeves Knox Reeves Knox Reeves D'A rcy Garfield Ben B. Bliss MacManus, John & Adams Spot radio, having hit an estimated $179 million last year (an increase of five percent), looks to 1960 with hopes of approaching the $200 million mark. Gordon Baking Co. Silver Cup Bread Gordon Foods Potato Chips Gramma's Molasses He Graveymaster Co. Seasoning Gulden's Mustard Hallmark Beans & Chili Hawaiian Pineapple Co. Dole Products Heckman Biscuit Co. Henri's Salad Dressing Hills Brothers Coffee Holloway House Frozen Foods Hollywood Bread Holsum Products Co. Geo. A. Hormel & Co. Horn & Hardart Restaurants and Retail Stores Hunt Club Burger Bits Hygrade Food Products Co. Imperial Sugar Co. Interstate Bakeries Junket Brand Foods Keebler Biscuit Co. Kitchens of Sara Lee cakes Knox Gelatine Inc. Knudsen Creamery Co. Land OLakes Creameries Inc. Langendorf United Bread Products N. W. Ayer & Son Kirkland, White and Schell Kastor, Hilton, Chesley, Clifford & Atherton Croat Paris & Peart Burlingame-Grossman Foote, Cone & Belding George H. Hartman Mautnei N. W. Ayer 6f Son ri. Hurst & McDonald Hopkins, Patwell W. B. Done, BBDO Clements Ted Batei W. B. Doner Tracy-Locki Dan B. Miner (Calif.): Potts-Woodbury SSC&B Lewis & Gilman Cunningham & Walsh Charles W. Hoyt Minti Camphell-Mithun Young & Rubicam SSC&B Garden Manchester Crool V. LaRosa & Sons Inc. LaRosa macoroni, spaghetti and pizza products Lay's Potato Chips / Lea & Pcrrins Sauces Lever Bros. Food Division Imperial Margarine Foote, Cone & Belding Good Luck Margarine Ogilvy, Benson & Mathei Spot radio advertisers (Cont'd on p. 24] U. S. RADIO January 1960 23