U. S. Radio (Jan-Dec 1960)

report from networks ► NBC: Progress repon on NBC's Medical Radio System shows that about 35 percent ot available time has already been sold. According to Henry Sjogren, project manager, broadcasting will begin the week alter Labor Day. Transmitters have been purchased to cover all markets in the 16 cities in which the system will be initiated. Plans for the manufacture of the closed-circuit sets have also been finalized. "The outlook," says Mr. Sjogren, "is extremely encouraging. We have been able to purchase space in all the Medical Society Bulletins of the areas we will cover. Advertisements in these medical journals must be approved before they appear in print." This would indicate at least tacit acceptance by the medical societies for the project. "An example of the enthusiasm shown by physicians," says Mr. Sjogren, "is the reaction of Western Pennsylvania Hospital in Pittsburgh." The service, he says, expects about 60 subscriptions from physicians attached to that hospital alone. ► CBS: Arthur Hull Hayes, president of the CBS radio, has reported that for the final quarter of 1959 the network was operating in the black. The network has also announced, through George J. Arkedis, vice president in charge of network sales, that over $2 million worth of time has been purchased on CBS Radio for 1960. Among the advertisers placing orders were: Pepsi-Cola, with a 26-week purchase starting February 10; Bristol-Myers Products Division, with a 52-week, Monday through Friday, twice daily news buy; Tetley Tea and Curtis Publishing, who both bought participations on Arthur Godfrey Time; American Molasses Co., with a 16-week buy starting mid-January; Northam, War U. S. RADIO • January 1960 ren Corp., buying for knn weeks; Whitehall Pharmacal Co., renewing 30 five-minulc segments a week, and Glenbrook Laboratories, renewing a 52-week order. ► ABC: The highest sales volume for the last several years was reported by ABC Radio in a recent 30-ciay period. Orders in new and renewed business totaling $3 million were announced by President Edward J. DeGray for a 30-day period ended last month. A later report set at 118 the total number of advertisers for all of 1959, including 56 advertisers buying ABC exclusively and 57 renewals. The total number of advertisers on the network increased by 28 during the year. Among the advertisers placing new business were The Frito Co., Maxwell House Coffee, Oldsmobile, Pharmaco, Inc., and Universal Pictures. ► MBS: For the last six months of 1959, MBS announced the addition of 19 new advertisers. It was also reported that 12 major advertising agencies initiated the use of the network for their clients. These included Cunningham & Walsh; Richard & Raymond; Ruben Advertising; Mogul, Williams & Saylor; Lilienfeld & Co.; Ogilvy, Benson & Mather; Fidelity Advertising: W. B. Doner; Geyer, Moyer, Madden 8: Ballard; Charles Schaifer; Wexton k Co. and AitkinKynett Co. The Keystone Broadcasting System has added 13 new affiliates. They are KAVI Rocky Ford, Col.; KBIZ Ottumwa, la.; KGAN Bastrop, La.; WLYN Lynn, Mass.; WNBP Newburyport, Mass.; KWEB Rochester, Minn.; KYRO Potosi, Mo.: AVOTW Nashua, N.H.; WPNC Plymouth, N.C.; WMPO Middleport-Pomeroy,; KVLG La Grange, Tex.; WTSA Bratleboro, Vt., and WISV Viroqua, Wis. • • • RCA THESAURUS TURNED THE TOWN UPSIDE DOWN! "Show me," they say in Missouri. RCA Thesaurus gladly showed them — radio station KGMO, that is — how to bring in plenty of new local business. Sales Manager Jack Kohrumel reports : "Tiventy sponsors extremely happy with 'Shop at the Store' campaign . . . sold a separate package over and above existing contracts . . . additional dollar volume over $5,000.00." Thesaurus means good news in town after town. Like yours. Write today for all the details ! ® THESAURUS 155 East 24th Street • New York 10, N. Y. Chicago,Nashville,AtIanta,Dallas, Hollywood 53