U. S. Radio (Jan-Dec 1960)

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airwaves Radio's Barometer Spot: Based on spot radio activity so lar this year, James Alspaugh, vice president for radio, H-R Representatives Inc., believes that total 1960 business will surpass the company's earlier estimate of a seven to eight percent increase. i 146,200,000 Sets in Use 15,000,000 Fm Sets in Use (NAB Research) 37,900,000 Car Radios (RAB est.) 14,069,049 Sets Made (Jan.-Nov.— EIA) 3,456 Am Stations 678 Fm Stations Network: NBC Radio reports sales totaling $3 million in a one-month period. The billings include $1,700,000 in new business. (See Report jrom Networks, p. 67.) Pepsi-Cola, Inc., has launched a spot campaign employing the full facilities of NBC, CBS, ABC and MBS. Cost of the air program is said to be $1.25 million. Local: Year-end figaues show that KNX Hollywood sales for 1959 reached all-time highs, the west coast station reports. Total time sales reflected an 11.7 percent increase over the 1958 totals. \VRCA New York set an all-time peak in combined local and national spot business with more than one million dollars worth of orders beino; written over a sevenweek period, according to Station Manager Arthur Hamilton. WSUN St. Petersburg, Fla. leports that business in the first quarter of its fiscal year is 15 percent ahead of last year's pace. Stations: The number of am and fm stations on the air at the end of December totaled 4,134, an increase of 29 (15 am and 14 fm) over the previous month: Stations on the air Applications pending Under construction Commercial AM Commercial FM 3,456 678 525 71 71 160 Sets: Total radio production in November was 1,346,079, including 290,815 auto receivers, according to the Electronic Industries Association. Eleven month cumulative radio output came to 14,069,049, including 4,973,777 auto sets. This represents an increase of almost 4,000,000 sets produced over the same period in 1958. Total radio sales, excluding car radios, was 1,016,634; 11-month total was 7,142,424. The number of fm sets made in November totaled 50,131. The 11-month ciunulative fm production was 480,894. The totals for the same period in 1958 were 303,808. U. S. RADIO • February 1960