U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00084
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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PEOPLE work — play — LIVE by RADIO! WHO Radio Holds a Big Lead in Total Radio Audience in America's 14th Largest Radio Market, Sign-On to Sign-Off! COOKING or cleaning — she listens to radio. There's no time to stop for magazines, newspapers or other media. Radio, and only radio, entertains her, sells her all day long! She knows responsible, big-audience stations — like WHO Radio — give her the kind of programming she prefers. WHO Radio is aggressive, alert, alive — and it takes special measures to see that each segment of its vast audience is served with the finest in entertainment, news and special features. The 93-county area Pulse Report (Feb.March, 1959) gives WHO Radio from 18% to 35% of the total radio listening audience — first place in every quarter hour surveyed — the balance being divided among 88 other stations! See your PGW Colonel for all the details on WHO Radio — the believable, big audience station for "Iowa Plus!" for Iowa PLUS ! Des Moines . . . 50,000 Watts NBC Affiliate I WHO Radio is part of Central Broadcasting Company, I which also owns and operates I WHO-TV, Des Moines; WOC-TV, Davenport I Col. B. J. Palmer, President P. A. Loyet, Resident Manager f!T\ Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., Representatives 14 U. S. RADIO February 1960