U. S. Radio (Jan-Dec 1960)

^^^ %(lf)k IJo/jd IOWA'S TOP RADIO FARM EDITOR No.1bybothH00PER& PULSE Combine the power of the number one station in Iowa ( 70 county area Pulse November, 1958) with solid farm programming. Vogel's wide experience as Farm Director and Assistant Farm Director of other stations in Iowa plus his extensive travel within the state ideally equip him to give his giant audience what they want -and need -and to sell YOUR product to Iowa farmers as you want it sold. Plus FAST, FACTUAL, FA/R Uim A go-getting Mobile News Unit — AP, UPI and Weather Bureau wires — Police and State Police Short Wave Radio Monitors — Hundreds of News Correspondents all over the country. THE STAT/ON \OVil^ lOyiS . . . BlC^iiSi m LOVE lOVtH SELL IOWA! BUYKIOA! 940 K.C. • DES MOINES JIM DOWELL.V.P. and G«n. igr. THE NEW KIOA THE NEW KAKC 10.000 WATTS 1.000 WATTS First in Oes Moines First in Tulsa LESTER KAMIN, President C*t th* low Ce>t P«r Theutond Factt From ADAM YOUNG, INC. the THIS MONTH: WALLY ERICKSON Farm Director KFRE Fresno. Calif. Farm Radio In Good Hands, NATRFD President Says "Farm radio is in strong hands and we think 19(30 will see further progress in (he number of stations carrying programs, in the impact these programs have and in the number of firms ^vho will want to use this specialized type of service." These are the views of Wally Erickson. 1960 president of the National Association of Television & Radio Farm Directors, "and farm news director of KFRE Fresno, Calif. Mr. Erickson contends that "management is increasingly aware of the public service concept, and farm radio over the years has been the epitome of this concept." KFRE'S farm director for nine years, Mr. Erickson feels that a radio farm program should achieve at least three things if it is to be successful. First, to deliver information to farmers that will help them in terms of dollars and cents. This would include up-to-date marketing data and weather reports. The program should also act as a clearing house on developments that apply to the area being covered and to agriculture in general. Finally, he believes that the farm program should function as a morale building agency, and help give recognition to deserving organizations and individuals. In order to provide the material for his daily 90-minute broadcasts. Mr. Erickson and his two associates, typical of farm directors, spend a considerable amount of time traveling in the central California area the station services. This enables Mr. Erickson to obtain on-the-spot tape recordings at farm meetings and similar events. It also permits him to inject an informal and more personalized flavor to his broadcasts, which he believes makes for better and more effective coverage. Active in many organizations, Mr. Erickson has received a number of honors in recognition of his efforts. He is said to be only the second radio personality in 23 years to receive the Honorary State Farmer Degree for "outstanding service to Tuture F'armers of America.' " He has served the NATRFD as secretarytreasurer and vice president prior to becoming president of the organization. A native of North Dakota, Mr. Erickson was graduated from the University of North Dakota in 1942 with a degree in journalism. His first newspaper job was covering farm events in Grand Forks, N. D. After a four-year period of service in the Navy, Mr. Erickson returned to farm journalism, and had his first contact with farm radio when he joined KMJ Fresno. He came to KFRE in 1950. • • • 18 U. S. RADIO • February 1960