U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00090
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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''We're a conservative, close-mouthed agency, hut let me tell you". . . Monit Lisa LEOSARDO DA VIXCI (1452-1519) — Florentine School K-NUZ is the No. f BUY in HOUSTON . . . AT THE LOWEST COST PER THOUSAND! *See Latest Surveys for Houston 24-HOUR MUSIC AND NEWS , National Reps.. THE KATZ AGENCY, INC. • New York • Chicago St. Louis San Francisco Los Angeles IN HOUSTON, CALL DAVE MORRIS JAckson 3-2581 . ^ Farm Radio Glad to see the date moved up [on )onr larm issue Iroin June to February]. (See New Seeds for Farm Prograrmning?, p. 23.) Because larm folks make up such a big part of our total audience, it is important that all of our on-theair people know and understand the farmer. . . \Vhen National Farm and City Week rolls around each NoMinber, we have several of our people spend a day on the farm. Clayton Kaufman Director of Sales Promotion and Hesearct) iVCCO t^inrteapolis Image Builders Here's the prospectus outlining I Mir "Image 60" campaign. It reIIkIs part of the thinking of Dr. Norman Young {Question and Ansuwr, December 1959): This year WliCM initiates a rigorous campaign to study our current station image while building and promoting a better one. We will follow two coinses: Research into the qualitative and quantitative nature of existing audiences, and a vigorous program of image btiilding. . . . Research on the local level will include . . . coincidental telephone surveys and selective questionnaire polling ... a general survey of auto radios . . . the formation of a W^liCM consumer-listener panel. . . . "Image 60" cannot succeed unless we maintain and surpass present high staiulaids of programming and station operation in every area. No image building program can click [without this] any more than advertising of an inferior product can sell goods or services. D. E. Logan Jr. Director of Programs artd Promotion WBCt^ Bay City. M/cA. Plaudits Thanks . . . for the copy of the write-up on the BPA Convention material {The Promotion Beat, December 1959) . It was excellently done. Henry J. Kaufman Henry J. Kaufman 6 Associates Washington, D.C. Disaster Coverage I read your article covering the Houston ship fire {Houston Ship 20 U. S. RADIO February 1960