U. S. Radio (Jan-Dec 1960)

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U. S. RADIO . FEBRUARY 1960 New Seeds Farm ramming U. S. Radio's second report on the developments and trends in farm radio and its use by advertisers Also see; • Capsule farm case histories, p. 27 • Radio: d-Con's Pied Piper, p. 28 U. S. RADIO • February 1960 There are many characteristics that link the agricultural portion of America's economy with radio. But the strongest bond is a word that is synonymous with both — local. Farming is a local business that differs by region and section of the country. Crops differ, livestocks differ, incomes differ, demands for farm and consinner products correspondingly differ. Radio is a local business that today— more than ever before — is built to serve the special information and 2S