U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000106
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Report on new packaged radio program services. Trend can be seen in greater offerings of talk and interview shows What's New In Newly-packaged capsules of radio programming material for station consxnnption are currently making their way around the country. These program services mirror the complexion of radio today: There is material for disc jockey chatter, talk and interview programs, sound libraries to tone up station programming and showxases for selling messages. With the emphasis today on tight production in programming, the newly-packaged material is short in length so that it can be easily integrated into existing schedules. In general, a long packaged program today is considered to be hve minutes, less time for opening and closing announcements. Most of the material offered is in minute capsules or less. Although a majority of the new material emanates from firms that have been doing business for years, it is significant that a fair share of it comes from new entries into ihc field of syndicated radio services. Here is a rundown of some of the recent offerings: • Richard H. Ullman Inc. has expanded "The Big Sound" library as the package enters the second year. Currently being distributed in over 200 markets, it features top movie and show business personalities doing everything from time, temperature and weather introductions to 36 U. S. RADIO February 1960