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HOMETOWN, U. S. A.
radio
ifl-;
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CAR DEALER
The success of a poodle contest over KFKF Bellevue, Wash., convinced the sponsor to sign an annual contract with the station. Eastside Renault sponsored a six-week campaign featuring a name-the-French-poodle contest. Listeners were urged to come in to the dealer's sales room to see and name the French poodle on display. Winner got the poodle. The cost of the campaign was $300. According to the station, over 3,000 people visited the sales room and entered the contest. In addition, 30 new Renaults and 15 used cars were sold.
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SHOE STORE
At the recommendation of KNOK Dallas, CinderellaCindy's Shoe Stores increased their Christmas schedule from 18 to 60 announcements a week. The campaign ran during the two weeks before Christmas. According to store owner Mel Wood, business doubled as a direct result of the radio schedule. They sold 250 extra pairs of shoes at $12.95 to $16.95 during the campaign, including 50 pairs in a single day.
' DEPARTMENT STORE L
To stimulate teen traffic in department store sales, the Mangel Department Store sponsored a remote program over WDXB Chattanooga. The program, held in the store, was presided over by a station personality and directed to teenagers. According to J. Levine, manager of Mangel's, 35 accounts were opened as a direct result of the program and 35 more were strong prospects. In addition, the store reported a 20 percent increase in business that day.
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SAVINGS BANK
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The Alamo National Bank of San Antonio sponsors a weekly show over WOAI San Antonio. The program, which lasts a half hour, features taped interviews with prominent farmers, ranchers and agricultural personalities as well as various stories about the Texas outdoors. The cost of the show is about $150 a week. According to the station, bank officials reported that the program added greatly to its effective service in south Texas, so much so that the bank has contracted to sponsor the show for the eighth consecutive year.
NEGRO
Community Programming
SPANISH/PUERTO RICAN
Programming
of Whirl-Wind sales action
WWRL
NEW YORK DE 5-1600
'10:00AM-5:30PM *^5;30PM-1 0:00AM
U. S. RADIO
February 1960
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