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KGMO...50,000 watts of Farm Newspower
KCMO's farm newspower starts wherever the news is breaking ... in a Kansas wheat field ... a Missouri livestock feed lot ... or a Congressman's office in Washington, D. C.
Its objective: Deliver today's farm news accurately, completely and instantaneously. There's no room for error nor omission— millions of dollars will be invested by Mid-America's nearly 200,000 farmers on the strength of the news they receive. That's why KCMO's Director of Agriculture, George Stephens, and Market Reporter, Paul Pippert, are so well listened-to by farmers. Farm-born and reared, these men are career farm journal
ists— skilled professionals who know what makes news on farms today, and how to get all of the story behind the story. And, behind them are the far-reaching newslines and special facilities of CBS and KCMO's world-wide network. This special kind of newspower develops a big, strong audience that takes KCMOsponsored 'round the world farm tours . . . raises better calves under the rules of a KCMO-sponsored contest . . . and takes pride in buying the products featured on KCMO.
Put your Mid-America farm money on KCMO — get the newspower that only KCMO can deliver.
Among those using KCMO's farm newspower right now to gain a bigger share of the market for their products are:
Ford Tractor
DX Sunray Oil Company
Massey-Ferguson Tractor
Ralston-Purina
Chows
Quaker Oats Company
Murphy Products Co.
DeKalb Hybrid Seed Corn
Colonial Poultry Farms
fe3a;;:i» KCMO • Radio • Television / Kansas City, Mo.
The Tall Tower at Broadcasting House
CBS Radio and TV
Represented nationally by Katz Agency
Meredith stations are affiliated with BETTER HOMES AND GARDENS and SUCCESSFUL FARMING magazines.
E. K. Hartenbower, Vice President and General Manager R. W. Evans, Station Manager — Radio Sid Tremble. Station Manager — TV