U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000135
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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oil the sUilioii since 1952 and lliis is vvhal Ml. Fui'iow says ol his radio use: "I am happy to intorm you thai the advertising I liave done through Win" has proved most effective. The attendance at my sales has been good. I have received numerous letters and piione calls Ironi both Carolinas, Virginia and West Virginia, Kentucky, Georgia and parts of east Tennessee." NURSERIES ZoUar Nursery — In a campaign on WHFB Benton Harbor, Mich., this firm ottered certified strawberry plants to area growers. The purchase comprised three spots a week for a six-week period. At the end of the second week, the nurseryman requested that the station cancel the remainder of the spots because he had sold out his entire stock of a million certified plants and had taken orders for another 250,000 for next season's delivery. This was the only advertising used, with a total cost of $48. Fields Nursery — Until 1959, this firm had been spending all its money on newspapers in 14 weeklies and one daily. From February to July of that year, Fields bought a schedule on KGNO Dodge City, Kan., using two spots a week during its heavy season. The schedule ran for 20 weeks at a cost of $308 (the newspaper budget for the busy season formerly amounted to $500). The results? 1959 sales were about 40 percent higher than the previous year. FEED Ralston-Purina Chows — The company has been a steady advertiser on KCMO Kansas City, Mo., since 1954. It has sponsored Farm News with George Stephens, from 12:10 to 12:20 p.m., Monday through Saturday since January 4, 1954. The most recent contract, running through December 31, 19G0, has just been renewed at a total cost of $330 weekly. The company declares that each year it has had the program tonnage sales have increased. P. J. Osterling Inc. — This local feed manufacturer ran a two-week promotion on WISR Butler, Pa., using four spots daily. The initial campaign featured the company's new dog food. The drive resulted in a "quadrupling" of dog food busi y Sampling i Replies from the following stations were received for the laiin sinvey: KCMO Kansas City, Mo. KDHL Faribault, Minn. KFEQ St. Joseph, Mo. KFH Wichita, Kan. KFKA Greeley, Colo. KFRE Fresno, Calif. KFYO Lubbock, Tex. KGNC Amarillo, Tex. KGNO Dodge City, Kan. KIOA Des Moines, la. KLIK Jefferson City, Mo. KMA Shenandoah, la. KMMJ Grand Island, Neb. KMOX St. Louis, Mo. KOTA Rapid City, S. D. KPRC Houston, Tex. KRLD Dallas, Tex. KRVN Lexington, Neb. KSUM Fairmont, Minn. KTHS Little Rock, Ark. KTRH Houston, Tex. KVOO Tulsa, Okla. KWFT Wichita Falls, Tex. KWKH Shreveport, La. KWTO Springfield, Mo. KXXX Colby, Kan. WAVE Louisville, Ky. WBAL Baltimore, Md. WBT Charlotte, N. C. WCAU Philadelphia, Pa. WCCO Minneapolis, Minn. WCSH Portland, Me. WDAF Kansas City, Mo. WDAY Fargo, N. D. WDVA Danville, Va. Farm Advertisers WEEX Eoston, Pa. WFAA Dallas, Tex. WFBM Indianapolis, Ind. WGAR Cleveland, O. WGN Chicago WGY Schenectady, N. Y. WHDH Boston, Mass. WHFB Benton Harbor, Mich. WHO Des Moines, la. WIBW Topeka, Kan. WIOU Kokomo, Ind. WISR Butler, Pa. WJAG Norfolk, Neb. WJDX Jackson, Miss. WJTN Jamestown, N. Y. WKJG Fort Wayne, Ind. WKOW Madison, Wise. WKY Oklahoma City, Okla. WLW Cincinnati, O. WMBD Peoria, III. WMC Memphis, Tenn. WNAX Yankton, S. D. WNOX Knoxville, Tenn. WOAI San Antonio, Tex. WOW Omaha, Neb. WOWO Fort Wayne, Ind. WPTF Raleigh, N. C. WRFD Worthington, O. WSAZ Huntington, W. Va. WSB Atlanta, Ga. WTAX Springfield, III. WTiC Hartford, Conn. WVLN OIney, III. WWL New Orleans, La. The following is a partial list of national and regional iarni acKertisers as reported in station questionnaires: Allied Mills American Cyanamid American Poultry Journal American Salt American Steel & Wire Ames Hybrid Chicks Armour & Co. Black, Sivalls & Bryson J. I. Case Chattanooga Medicine Chemagro Chilean Nitrate Churchman Mfg. Coker Seed Co. Commercial Solvents DeKalb Agricultural Derby Oil Dr. Pierce's Proprietaries Dr. Salisbury's Labs D-X Sunray Oil Esso Weed Killer Ford Tractors Ful-0-Pep Funk Seed Hercules Powder Hess & Clark Homelite Chain Saws International Harvester Kendall Mills Milk Filters Massey-Ferguson McCulloch Chain Saws Merck Minneapolis Moline Monsanto Myzon Nutrena Oyster Shell Products Pennsylvania Salt Pfister Pfizer Plymouth Cordage Quaker Oats Feeds Ralston-Purina Feeds Sterling Drug (d-Con) U. S. Rubber Virginia-Carolina Chemical Willard Tablet Co. U. S. RADIO February 1960 65