U. S. Radio (Jan-Dec 1960)

wsbt SOUTH BEND, INDIANA... Personality Gallery TYPE NO. 1... Early Morning Congenialogist It's a talent to be good natured at 6:35 A.M., and WSBTs Joe Kelly has the touch. His "Rise and Shine" program (6:35-9:00 A.M., Mon.-Fri.) featuring casual conversation,weather-costs and music and with times-out for local ond CBS News breaks, starts the day for listeners in 36 Indiana and Michigan counties. The Buying Income of this market approached $3.5 billion in 1959. Food soles in South Bend's Metro Area were $70,000,000; total retail sales nearly $290 million! To reach this big radio market you need only WSBT. it dominates every 1 5 minute segment of every broadcast day from South Bend. Raymer has details about popular local shows and top CBS programs carried by WSBT. 5000 WATTS 960 KC WSBT SOUTH BEND, INDIANA FIRST IN SOUND ADVERTISING Paul H. Raymer Co., Notional Representatives WASHINGTON (Cont'd from p. 15) Industry Oils Its Machinery For Smoother Self-Regulation 1 he X.\B, and other broadcasting groups, are cxj)ectecl to increase their efforts to demonstrate that the industry is taking steps to regulate its activities. Part ol the industry's "case" for sclf-regidation is the growing number of radio stations subscribing to the Standards of Good Practice for Radio Broadcasters. Cliff Gill, chairman ol the Standards of Good Practice Committee, has reported that there are 1,219 radio stations subscribing to the Standards — an all-time high figure. Mr. Gill told an FCC hearing that "the industry at large is persuaded that self-regulation must be made to work." Indicating some of the steps being weighed, Mr. Gill stated that the N.\B Radio i)oard of directors will "give all necessary consideration to the problems attendant upon financing the machinery needed for expanded operations. This will include the recjuisite personnel, a program of monitoring and all other appurtenaiucs deemed essential to successiid industry regidalion." Public Service Efforts Paint Attractive Picture .\nother asjiect of broadcasting which industry spokesmen are expected to forcefully present on Capitol Hill is public service. Frederick H. Garrigus, N.\B manager of organizational services, stated that "In all the hue and cry . . . there is one part of broadcasting which legislators seem reluctant to admit to any degree. I refer to the public interest or public service side of broadcasting's programming structure." Regarding the public service record of broadcasting, Mr. Garrigus said, "In 1959, radio and tv networks and their advertisers contributed time and talent to 14 major national public service information campaigns and 63 other causes. A conservative estimate of the 'dollar value' of the time and talent devoted to the messages for the 14 major campaigns alone would run to more than $75 million." • • • :dio,Theatr Interviews, Va Jockey Shorts, fM GjVt XOUR Stat.on ^ Weather, Time ^ ^4ev.s Leods--.ns, inte S Your own Hollywood ft ♦ar Advice to Love H Reporter, Ao S lorn, Thoughts for the Si Doy, One Liners, K Jockey Shorts, S Musical Bridges, Themes, K Household Hints, Tag >^;r*^'^r-K* UO^ o9 1t^ RICHARD H.ULLMAN 295 DELAWARE AVENUE BuflFalo 2, N.Y. • CL 2066 NEWYORK-570 FIFTH AVE. CI 5-3111 Jf produced by STARS INTERNATIONAL PRODUCTION, INC. HOLLYWOOD U. S. RADIO March 1960