We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Meet
DAREN F. McGAVREN Co.
NEW YORK • CHICAGO • DETROIT SAN FRANCISCO • LOS ANGELES • SEATTLE
FOR FACTS ABOUT NATIONAL SALES
, . . auk the man who knows!
at the
CONRAD HILTON
DAREN F. McGAVREN, President RALPH GUILD, Executive V.P.
N.A.B. CONVENTION April 3rd thru 7th
NEW SOUND OF THE 60s IN COLUMBUS
THE NEW
THE CAPITAl STATION COLUMBUS 15, OHIO
In Columbus, most folks listen to WCOL. In Columbus, most advertisers se/( on WCOL. Family programming . . . rigidly enforced single spotting that "showcases" your sales message ... all pre-taped production for flawless delivery. Tfiese are tfie factors that make the NEW WCOL your most powerful sales force in Central Ohio.
24-hours-a-day broadcasting 1230 AM 92.3 FM
represented by
rot>ert e. eastman * co..
the
e^^^
THIS MONTH:
SIDNEY J. WOLF
PresicJent
Keystone Broadcasting System
Rural Market Network Celebrates 20th Anniversary
li took ilu jjersuasive strategy of a lawyer and the inherent skill of a businessman to lift the Keystone Broadcasting System and its rural market concept from a position of obscurity to prosperity.
Consequently, as Keystone celebrates its 20th anniversary this year, it can trace the lion's share of its achievement to the desk of Sidney J. Wolf, president, who is a lawyer by training and profession (he still maintains interest in his law practice) and a businessman by acquired behavior (his father was a prominent businessman in the Chicago area) .
It was in 1940, shortly after Keystone started, that Mr. WoU acquired an interest in KBS. He came to this interest while handling a legal matter. But his ability to foresee the potential in radio coverage of rural areas enthused him.
The concept of national coverage of class C and D markets was not easy to get across. It wasn't until 1942 that the first national advertiser signed on. Mr. Wolf is credited with this first milestone — selling the concept to Miles Laboratories for Alka Seltzer.
20
In 1949, Mr. Wolf became president and gained full control of the operation. In the past 20 years, he has seen KBS jump from a network with 98 affiliates on its first anniversary in 1941 to a network of 1,090 stations today.
"National advertisers now realize the importance of the rural markets," he states. "They also realize the loyalty of audience to local stations for news and other local affairs. In 1941, we had three advertisers and now we have over 100 nationally advertised products currently using Keystone."
Mr. Wolf was born in Chicago on July 5, 1898. This city is the headquarters of Keystone, which also has offices in New York, Detroit, Los Angeles and San Francisco.
He received his bachelor's degree from the University of Chicago in 1919 and his degree in jurisprudence from the same school in 1921.
Upon graduation, he decided on a career in law rather than a business partnership with his father. He started his own practice in 1932, devoting all his energies to the law until the lure of broadcasting captured his attention. • • •
U. S. RADIO • March 1960