U. S. Radio (Jan-Dec 1960)

AD STORIES (Cont'd from p. 45) Home Builder — A builder of custom homes that sold tor $35,000 and up used a combination of KPLl (FM) Riverside, Calif., newspapers, iDillboards and direct mail. Though much less was spent with KPLI than with any other single medium, an actual poll of visitors to model homes showed that two out of five responded to annoinicements aired on the station, according to KPLI. When only a few homes remained to be sold in the development, the builder remained on KPI.I after discontinuing all other advertising. Fm Sets — More than .500 replies were received bv \\'QXT-.\N[-FM Palm Beach, Fla., in a two-week effort that offered the .Sarkes Tar/ian fm radio for .S20 during the month of .April. Over 200 of these replies resulted in new fm listeners through placement of the sets. Moving Van — North .\meri(an \'an Lines, in a schedule on KUTE (FM^ Glendale, Calif., pulled 12 leads on (Cont'd on p. 54) (Cont'd from p. 51 ) Station Is Fm Station Programmed Separately Or Am Does It Affiliate Duplicate Am? Fm Programming Key OVER 7 YEARS OF NATIONAL AND LOCAL ADVERTISER APPROVAL . . . WFMB NASHVILLE, TENN. (32°o FM Set Penetration!) Oldest independent, regularlyprogrammed FM station in the South. For rates & additional information. Call ALpine 5-5526 OREGON KBOY-FM Medford KEX-FM Portland KOIN-FM Portland KPOJ-FM Portland PENNSYLVANIA WFMZ Allentown WHLM-FM Bloomsburg WAZL-FM Haileton WJAC-FM Johnstown WDAC Lancaster WLAN-FM Lancaster WFIL-FM Philadelphia WFLN-FM Philadelphia WIBG-FM Philadelphia WIFI Philadelphia WQAL Philadelphia KDKA-FM Pittsburgh WFMP Pittsburgh WILY Pittsburgh WKJF-FM Pittsburgh WPIT-FM Pittsburgh WGBI-FM Scranton WTTC Towanda WYZZ Willtes-Barre RHODE ISLAND WPFM Providence WPJB Providence SOUTH CAROLINA WDSC-FM Dillon WESC-FM Greenville TENNESSEE WMCF Memphis WFMB Nashville WSIX-FM Nashville TEXAS KHFI Austin KMFM Corpus Christi WFAA-FM Dallas WRR-FM Dallas KSPL-FM DIBoll KBOY Sep. CI, con, s-cl, gd, pop, 12 p.m. to 2 p.m., st, shw, flk, ji, nws Sunset to Midnight KEX Sep. CI, con, s-cl 5 p.m. to Midnight KOIN Dup. (Not Reported) KPOJ Dup. Pop, st, nws None NA CI WHLM Dup. Gd, pop, st, shw, ji, nws WAZL Dup. CI, con, s-cl, gd, pop, st, shw, ji, nws, cmtry WJAC Dup. Gd, st, shw, ji, nws None NA CI, s-cl, gd, nws, rel WLAN Sep. CI, con, op, s-cl, gd, shw, nws WFIL Sep. CI, con, scl, gd, st, shw, flk, nws WFLN Dup. CI WIBG Dup. Pop, nws None NA Pop, st, shw, nws, cmtry, disn None NA Gd, s-cl, pop, st, shw, ji, cl, con KDKA Sep. CI, con, op, s-cl, gd, 12 p.m . to Midnight shw, ji WAMP Dup. Gd, st, shw, nws Sep. Due on Air In July. WAMO Sunset to Midnight None NA Pop, st, shw, s-cl, cl, nws WPIT Sep. Gd. re! WGBI Dup. Gd None NA Cl, s-cl, st, ji, nws, rsl (Am Permit Expctd.) Cl, con, op, s-cl, gd. None NA shw None NA Cl, con, op, s-cl, gd, shw, flk, ji, nws, drm, cmtry, rdgs WEAN Sep. Cl, con, op, s-cl, gd, st. 6 p.m. to 1 1 p.m. shw, nws WDSC Dup. Cl, con, s-cl, gd, pop, st, shw, flk WESC Sep. Con, s-cl, gd, shw, sprts 9 a.m. to 10 p.m. WMC Sep. Cl, con, op, s-cl, gd, pop, st, shw, nws, cmtry, sprts None NA Cl, con, op, s-cl, gd, st, shw, jz, cmtry WSIX Sep. Gd, shw None NA Cl, con, op, s-cl, gd, st, shw, flk, jz, drm, rdgs, nws None NA Cl, con, op, s-cl, gd, st, shw WFAA (Not Re ported) Due on Air Late Fall. WRR Sep. Cl 3 p.m. to Midnight KSPL Sep. Con, s-cl, gd, st, shw, jz, nws Key Classical — cl, concert— con, opera— op, semi-classical— s-cl, good music— gd, poDular— pop, standards— st, show music— shw, folk music— flk, jazzjz, country musicentry, western music — west, news — nws, drama — drm, commentary — cmtry, readings — rdgs, sports — sprts, educational — educ, religious — rel, discussion — disn. 52 {Supplement p. 30) U. S. RADIO July 1960