U. S. Radio (Jan-Dec 1960)

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Quality USIC Stations The New Dimension In Radio In Major Markets These are your Quality Music FM Stations . . . Delivering the largest single Quality market in America . . . The Fine Music audience, most influential, most efficient and most responsive. This market now represents over one quarter of ALL U. S. amilies. The fastest growing advertising audience today . . reached most effectively through Quality Music programs. An audience which cannot be duplicated with any )ther broadcast medium. Loyal and receptive Quality Music mdience listening averages 3 hours per day, 4 days per week. Responsive: Quality Music audiences are pace setters at he age of acquisition and are able to buy. Quality Music idvertisers have found this audience to be most responsive 0 well-directed appeals. Low Cost: Because the medium is young and growing fast Quality Music Stations offer the chance to establish time and ludience franchises at extremely favorable low cost. Any vValker-Rawalt office listed below can give details on these ■tations. We hope you will contact them soon. Chicago WFMF Los Angeles KCBH Philadelphia WIFI Boston WXHR New York WRFM San Francisco KDFC Detroit WLDM Cleveland WNDB Pittsburgh WKJF Houston KFMK Seattle KLSN Kansas City KXTR St. Louis KCFM Buffalo WEBR-FM Cincinnati WAEF-FM Tampa-St. Petersburg WTCX Indianapolis WFBM-FM Minneapolis KWFM Birmingham WSFM Louisville WLVL Baltimore WFMM Oklahoma City KYFM Lansing WSWM Omaha KQAL Sacramento KJML National Representative — WALKER-RAWALT COMPANY. INC. ^ew Yorl( i47 Madison Ave. ^ew York 17 vlurray Hill 3-5830 Chic 360 N. Michigan Ave. Chicago, III. Andover 3-577! Boston 100 Boylston St. Boston, Mass. Hubbard 2-4370 Los Angeles 672 S. Lafayette Park PI. Los Angeles, Calit. Dunkirk 2-3200 San Francisco 260 Kearney St. San Francisco, Calit. Exbrook 7-4827