We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
hionnetown USA
• Commercial Clinic
• Station Log
• BPA Memo (Local Promotion)
• Radio Registers
Stations Can
1. Quality Radio Group is revitalized with intentions of exchanging ideas among members on programming, promotion, sales
2. 13 competitive San Francisco radio stations join hands
to promote their market and the medium in six major ad centers
M New Vol k pla\ccl host la^t ^ month to two radio organi(^ zatioiis of different pmpose, yet with one unifying theme — the ability of radio stations to get together and promote their mutual interests.
The first meeting early in the month was a two-day seminar of the revivified Quality Radio Group. It dealt with the exchange of programming, promotion and public relations ideas among stations in widely scattered major markets.
About two weeks later, the San Francisco Radio Association came to Gotham, not to hammer each other over the heads with tools of decimation, but to present collectivelv the radio market story of the Bay Area.
I he Quality Radio Group, which was on the shelf for a few years, has come l)a(k to life. Originally formed in l'.).")l, the ]Jurpose of the association is that of "promoting quality radio programming, promotion and advertising."
The organization consists ol \9 radio stations, most of which are 50 kw cjperations.
At its two-day seminar, presided over by Ward Quaal, vice president and general manager, WGN Chicago, and president of Quality, the stations listened to tapes of each other's programming and exchanged ideas on the subject. They also heard and listened to major points on the value and nu'thods of sound promotion and public relations.
1 he principal guest speaker during the first day was Kevin Sweeney, president of Radio Advertising Bureau.
In an upclaiing of a survey that was taken two years ago, Mr. Sweeney stated that seven out of 10 people would linn to radio to learn what was happening if war should break out.
Mr. Sweeney was also extremely enthusiastic about the early sales at the Higbee Department Store, Cleveland. The store is in the midst of the "Sr)4,00() Challenge" in cooperation witli RAB, testing the pulling power of a carefully-planned radio drive lor department stores.
Although the department store has been a newspaper user for "90 to
60
('. S. RADIO
July 1960