U. S. Radio (Jan-Dec 1960)

time buys American Airlines Agency: Young ir Rubicain Inc., New York Product: AIR TRAVEL New York, Chicago and Los An: geles will be the opening markets for a multi-station buy, with other markets added after the late September start date. American will run 50 or more spots per market, hitting the morning trafiBc hours heavily and scattering daytime minutes. The 14-week buy will carry the campaign through December, when the client may renew. All spots are ET's. The budget calls for a sprinkling of fm buys in these markets after am spots are scheduled. Timebuyer is Don Hinton. American Tobacco Co. Agency: Sullivan, Stauffer, Colwell & Bayles, Inc., New York Product: RIVIERA CIGARETTES This new cigarette is undergoing a test market introduction with heavy radio saturation in several West Coast markets: Portland, Seattle, Phoenix, Ariz, and Oklahoma City. Start date was July 25, with heavy buys on quality music stations. As many as 25 one-minute announcements are aired per week, depending on the market. Campaign will run up to eight weeks. Bill Ferguson is timebuyer. Air France Agency: BBDO Inc., New York Product: "PARISIAN HOLIDAY" PACKAGE TOUR Taking to the air to promote its new jet package tour to Paris, Air France will add a special sevenweek flight to its regular schedule in 10 major markets: New York, Chicago, Los Angeles, San Francisco, Washington, Philadelphia, Boston, St. Louis, Miami and Baltimore. The regular 13-week cycle will renew September 4. The total radio push will involve uj) to 17 one-minute spots each week. The airlines will buy some $15,000 worth of spots on two New York stations some time this month. The New York buy, a supplement to Air France's 17 spots-per-week on a third station, may run for as long as 26 weeks. Timebuyer is Mai Murray. Chesebrough-Ponds Inc. Agency: Norman, Craig & Kummel Inc., New York Product: VASELINE HAIR TONIC This client is running six to 12 spots a week in 80 markets to sell the teenage "man" on good grooming. Late afternoon deejays are carrying the message. Four-week flights will alternate. Timebuyer is Alan Silverman. Cities Service Co. Agency: Elliyigton & Co., Neiv York Product: MOTOR FUEL Approximately 50 markets will get this multi-station buy, with a September start staggered according to the market. The schedule, patterned after last fall's campaign, will run some 80 to 100 spots per week in each market. Minute ET's, some with jingles, are scheduled Monday through Friday. Saturday and Sunday ID's will heavily dot the log, all aimed at weekend motorists. Dan Kane is media director. Columbia Pictures Corp. Agency: Donahue & Coe Inc., New York Product: SONG WITHOUT END Eighteen New York City stations are currently running a total of 700 spots promoting the opening of this film of the life of Franz Liszt. As it goes into general national release, the film will be promoted in 25 to 50 markets. ET's are 60's and .^O's. wsbt SOUTH BEND, INDIANA Personality Gallery TYPE NO. 4... Piano Man The Harlan Hogan show on WSBT (Mon.-Fri; 3:03-4:00) opens with a piano note and usually closes on a note of confusion. It features Hogan's piano music, casual conversation with his codisorganizer, Jim Gannon, and interviews with unwilling guests. It's an informal, relaxing show, and people in South Bend love it. These are the same people who have the highest per household incomes in the state ($7,553) and who listen to WSBT more than any other radio station. WSBT dominates every 15 minute segment of every broadcast day in South Bend! To reach the rich South Bend Metro Area and 35 additional counties, use its radio voice . . . WSBT. Write for availabilities on The Harlan Hogan show and for free market databook. 5000 WATTS 960 KC WSBT SOUTH BEND, INDIANA FIRST IN SOUND ADVERTISING U. S. RADIO August 1960