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stations. Schedule will run on four to five stations in both New York and San Francisco. Timebuycr is Martin Daniels.
Potter Drug and Chemical Co.
Agency: Kaslor Hilton CJicsley Clifford & AtJicrton Inc., New York I'roduci: CUTATONE
Teen-agers are the target tor this 2()-week campaign which starts next month in 35 top markets. Cutatone, Potter's new medication for skin l)reakouts, will be sold on top afterp.oon deejay shows. Schedules will go Monday through Sunday in frequencies of 12 to 24 per week, depending on the market. Spots will be jingle minutes. Roxanne Gordon is timebuyer.
Leonet Corporation
Agency: KenjietJi Rader Co.,
New York Product: REDUCAL
This brand new diet preparation uill hit the market in September with a 13-week saturation campaign in seven or more markets. Client is buying heavily on daytime programs, reaching for the overweight housewife. Announcements ^vill be minutes.
United Airlines
Agency: N. W. Ayer & Sou,
Philadelphia Product: AIR TRAVEL
Boston and Omaha will join the I urrent list of cities used by United, starting the middle of the month. Extra spots are being purchased in regular scheduled cities such as Los Angeles and San Francisco. The new minute buys bring the total of markets used by United to 19. Timebuycr is Art Ramberg.
Universal-International Pictures Corp.
Product: COLLEGE
CONFIDENTIAL
Spot campaigns are under way in
Detroit, Cincinnati and Indianapolis to promote the opener of this film, soon to make the circuit in the remainder of the country. Heavy saturations are scheduled for major markets. Smaller schedules will run in hundreds of other markets. .\nnoiMicements are ET minutes.
Watchmakers of Switzerland
Agency: Cunningham & Walsh
Inc., New York Product: WATCHES
Time is no problem in this case, Avhere Watchmakers of Switzerland will favor all-night radio in the new campaign. Spots during the duskto-dawn stretch earlier this year proved so successful that the company will buy more this fall. Promotion will cover 30 or more markets, with five to 10 spots per day. Minute ET's will run during traffic hours as the bulk of the schedule. Timebuyer is F)ank Vernon.
Western Mineral Products Co., Minneapolis, Minn.
Product: ZONOLITE INSULATING FILL
Co-op spots with roof insulation jobbers will start for Zonolite in nine-state area October 1. ET's are planned, using three one-minute spots and three 30's per day. Copy theme is "Stop The Heat Thief in Your Attic."
Woolite Co.
Agency: Daniel & Charles, Inc.,
New York Product: WOOLITE SOAP
This product will go on the air in mid-September for a run of seven weeks in an undisclosed number of markets. Woolite will also break into network radio with spot participations on ABC's Breakfast Club with Don McNeill. A traditional print-user, this comjaany first used radio last fall in a 13-week campaign in Canada. Isabele Stannard is the timebuver.
CAPITOL CLOAKROOM
Radio's oldest continuous public affairs series traces our legislative process. It was awarded a Freedoms Foundation Medal for creating "a better understanding of great fundamental American tradition." Listeners hear Presidents, Senators, Congressmen — those who help to make the law. In all radio, Capitol Cloakroom is the kind of company you keep . . .
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.August 1960
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