U. S. Radio (Jan-Dec 1960)

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i i. > Houston is Sixth in the Nation . . . K-NUZ is FIRST in Houston! NO. 1* BUY at the lowest cost per thousand! "See latest Pulse or Nielsen 24 HOUR MUSIC and NEWS National Reps.. . THE KATZ AGENCY.INC. • New York • Chicago St. Louis San Francisco Los Angeles IN HOUSTON. CALL DAVE MORRIS JAckson 3-2581 ^ MEMBER OF TEXAS QUADRANGLE WASHINGTON (Cont'd from p. 15) (oiiiiiuicb, "aboiii 85 cents came liom local advertisers, about 15 cents from iiaiioiial and regional advertisers and less than one cent trom network sponsors. The typical radio station Uas lollowed this general i)attern of liuK-salcs lor the past two years." burning to station expenses, the study states that 37 cents goes for general and administrative expense, 34 cents lor programming, 18 cents for selling and 1 1 cents for technical expenditures. Local Public Relations Efforts To Benefit from New Materials In its desire to help the radio industry put its best foot forward, the NAH Public Relations Service is prepaiing a number of aids to help bioadcasiers in their local public relations elloits. John M. Clouric, manager of public relations, described some of these aids which indude: Study guides on broadcasting for use by local women's groups which shoidd be available about February 1, 1961, and will be distributed through national women's organizations as well as local stations. Packages of informational reference materials on radio, designed especially lor libraries and schools, are availal)le now. A speech on careers in radio, for use with or without i slides, will be available to all radio members in the fall, according to the NAli. FCC Proposals on CONELRAD Equipment Draw NAB Protest The |jrojM)sed lulc by the FCC which would make mandatory the installation of new equipment for CONELR.M) is being opposed by the NAB. In a statement submitted to the FCC, the association said: "The bioadcast industry has voluntarily cooperated with the Federal goverrnnent since 1951 on matters of national defense, and has already expended several million dollars on behalf of the CONELRAD system. The presently constituted attention signal can be received just as satisfactorily by means of the 221 million existing broadcast receivers in the hands of the public as could the one herein proposed." • • • 16 U. S. RADIO August 1960