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for complete radio and tv coverage facts
NCS '61 will separately report all U. S. counties including some 20 city areas in Alaska and Hawaii. NCS '61 will provide basic broadcast media data, coordinated with 1960 U. S. Census data and capable of being combined to meet any media or marketing requirement.
Since 1952, Nielsen Coverage Service has had industry-wide acceptance as the authentic and detailed source of tv and radio media-market information . . . county-by-county. Now NCS '61 is being readied by a permanent staff of coverage specialists and expert technicians in time for tie-in with the 1960 U. S. Census.
NCS, produced with proven techniques for maximum usefulness, is the only service providing authoritative coverage facts in complete county-bycounty detail on:
SET OWNERSHIP
Total homes . . . tv homes . . . radio homes (from the 1960 U. S. Census of Population)
STATION CIRCULATION (daily, weekly, daytime, nighttime)
Each tv station . . . VHP or UHF
(including direct or wire-line service)
Each radio station . . . AM or FM (including out-of-home listening)
Total radio use, county by county
FOR ALL THE FACTS
Send for complete information on NCS '61 and find out how you can tal<e advantage of substantial "m ulti-medla" and "prompt purchase" discounts.
CALL . . .WIRE . . . OR WRITE TODAY
Nielsen Coverage Service
a service of A. C. Nielsen Company 2101 Howard Street, Chicago 4.5, Illinois • HOIIycourt 5-4400
CHICAG01, ILLINOIS 360 N. Michigan Ave.. FRanklin 2-3810
NEW YORK 22, NEW YORK STS Lexington Ave., Murray Hill 8-1020
MENLO PARK. CALIFORNIA 70 Willow Road, DAvenport 5-002t
V. S. RADIO • August 1960
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