U. S. Radio (Jan-Dec 1960)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

for complete radio and tv coverage facts NCS '61 will separately report all U. S. counties including some 20 city areas in Alaska and Hawaii. NCS '61 will provide basic broadcast media data, coordinated with 1960 U. S. Census data and capable of being combined to meet any media or marketing requirement. Since 1952, Nielsen Coverage Service has had industry-wide acceptance as the authentic and detailed source of tv and radio media-market information . . . county-by-county. Now NCS '61 is being readied by a permanent staff of coverage specialists and expert technicians in time for tie-in with the 1960 U. S. Census. NCS, produced with proven techniques for maximum usefulness, is the only service providing authoritative coverage facts in complete county-bycounty detail on: SET OWNERSHIP Total homes . . . tv homes . . . radio homes (from the 1960 U. S. Census of Population) STATION CIRCULATION (daily, weekly, daytime, nighttime) Each tv station . . . VHP or UHF (including direct or wire-line service) Each radio station . . . AM or FM (including out-of-home listening) Total radio use, county by county FOR ALL THE FACTS Send for complete information on NCS '61 and find out how you can tal<e advantage of substantial "m ulti-medla" and "prompt purchase" discounts. CALL . . .WIRE . . . OR WRITE TODAY Nielsen Coverage Service a service of A. C. Nielsen Company 2101 Howard Street, Chicago 4.5, Illinois • HOIIycourt 5-4400 CHICAG01, ILLINOIS 360 N. Michigan Ave.. FRanklin 2-3810 NEW YORK 22, NEW YORK STS Lexington Ave., Murray Hill 8-1020 MENLO PARK. CALIFORNIA 70 Willow Road, DAvenport 5-002t V. S. RADIO • August 1960 17