U. S. Radio (Jan-Dec 1960)

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LONG ISLAND IS A MAJOR MARKET! THE VOICE OF LONG ISLAND THE GREATER LONG ISLAND MARKET (Nassau-Suffolk) MORE FOOD IS SOLD ON LONG ISLAND THAN IN PHILADELPHIA, PEORIA AND PENSACOLA . . . PUT TOGETHER! ^704,995,000 WHLI Dominates the Major Long Island Market (Nassau) . . . Delivers MORE Daytime Audience than any other Network or Independent Station! (Pulse) "" -►10,000 WATTS VIHLI AM noo » M 98 3 HEMPSTEAD lONC ISLAND. N. T. Jim lujUmA Represented by Gill-Perna the THIS MONTH: WILLIAM K. McDANIEL Vice President in Charge, NBC Radio Network 'A Format That Is Valuable For Us and Our Aiitliates' William K. McDaniel, vice president in charge of the NRC Radio network, has never been more "bullish" about its prospects. And if anyone wants to be shown, Mr. McDaniel stands ready to translate words into deeds. Two-thirds of the network's advertisers are on for more than 13 weeks and about a dozen are on for 52 weeks. This contrasts with the situation in 1956, the year he moved to the NBC Radio network, when the last of the year-round clients, Miles Labs, was lost. Secondly, affiliates are getting more compensation now with 35 hours of option time a week than they were receiving a year ago with 75 hours. And Mr. McDaniel points with a sense of accomplishment to the fact that there was more 1960 business on the books as of last June 1 ($14 million) than there was for all of 1959. Hardened by the lean years of network radio, the NBC Radio head remains a realist in appraising the job ahead. "We are satisfied that we have evolved a format that serves a valuable function for us and our 20 affiliates," he comments. "Our future objectives are product improvement, price improvement and market facilities improvement." Mr. McDaniel, a native of Scarsdale, N. Y., joined NBC in New York as a page in 1938. From 1940 to 1941, he was a sales executive in the Midwest for Scripps-Howard Radio Corp. A year later he joined KM PC Los Angeles as an account executive. He left that post in 1948 to become a salesman for ABC's KECATV Los Angeles and shortly thereafter was named station sales manager. In 1951, Mr. McDaniel became manager of ABC's western division network sales department. The following year he rejoined NBC as western division manager of NBC Radio Spot Sales. In May 1955, after two years as sales manager of KNBC San Francisco, he was appointed general manager. He was placed in charge of NBC Radio sales in August 1956 and was named vice president for sales two months later. Mr. McDaniel, who was promoted to his present post last January, lives in Pelham Manor, N. Y. • • • U. S. RADIO • August 1960 Hi