U. S. Radio (Jan-Dec 1960)

NEGRO Community Programming SPANISH/PUERTO RICAN Programming of Whirl-Wind soles action WWRL NEW YORK DE 5-1 600 ^10:00AM-5:30PM **5;30PM-1 0:00AM LETTERS TO THE EDITOR I Fm Issue Your special supplement on fm radio (July issue) is certainly excellent. This is the first compact, concrete job I have seen released on fm. Just as a suggestion, when you do it again we feel a very important segment would he scl iK'nciration figures. Your report is most impressive. E. K. Harfenbower Vice Preiidenf & General Manager KCMO Broadcasfing Kansas Cify, Wo. ... It migiu very well he that a large number of fm radio stations would want reprint copies of the (fm) su]jplement on a (piantity basis. They make excellent "Icavc-behinds" for salesmen. Frankly, we arc thinking of using them as a mailing piece locally. Russell R. Naughton Manager V/CCC-FM Hartford. Conn. Kindly send me the (fm) iei)iint. ... 1 would like to have it and all monthly issues of v. s. RAnio sent to my home address. Jerome P. Feeney Jay Phillip Jingles Racine, Wise. Summer Radio I have read The Hot Sound of Sumvier Selling in your June issue and congratulate you on its soundness. Certainly, the Katz Agency couldn't agree with you more. Edward Codel Vice President The Katz Agency, New York Many thanks for the excellent report in yoin June edition relative to summer listening habits. Please accept this as our order for copies of The Hot Sound of Summer Selling. Again, thanks for the timely information . . . and for another superb issue of U. S. RADIO. Donald R. Grant Sales Manager KCSR Chardon, Nebr. We would very much like to have extra copies of the article The Hot Sound of Summer Selling which appears in your June issue. Stanley H. Edwards Station Manager iVTRY Troy, N. Y. Kind Words ... I want to congratulate you i on the fine job of reporting that your i publication did on our Blair Group i Plan (Industry Idea Selling, June 1960). Too many articles in all trade papers cover just the surface of the story. We have noticed more and more that v. s. radio is getting to the heart of the subject, and as a result you are doing an excellent job for the radio industry. ... we naturally consider your efforts another contribution toward getting more business in the radio advertising medium. Arthur H. McCoy Executive Vice President » John Blair & Co., New York \ . . . Roth we at the agency and t the people at Champion were happy with the article on Champion's spot radio program (Radio Sparks Champion, June I960). As a matter of fact, the client was so pleased with the article that they requested 230 copies of the magazine so that they can be distributed to their sales force. Warren K. Kruger Associate Media Director J. Walter Thompson Co., Detroit Just a note of congratulations on a really helpful publication, ii. s. radio is one of the few trade publications in the country that offers a representative complete information and specific leads on new business. Your "Letters to the Editor" column is very often a means of new and profitable affiliations . . . and your reports on radio activity seem to be the only ones that tell the complete story. Once again, congratulations on a truly fine publication. Keep up the good work. Don Waterman Executire Vice President Bob Dore Associates New York Thank you very much for the excellent feature on Carlsberg Beer in the July issue of u. s. radio (see Commercial Clinic). Martin Solow Executive Vice President The Wexton Co., Inc. New York 22 U. S. RADIO • August 1960