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.S. RADIO
PUBLICATION
FOR FM BROADCASTERS
AND ADVERTISERS
U.S. RADIO ANNOUNCES NEW FM-ONLY MAGAZINE
As the only all-radio magazine in the broadcast field, U.S. RADIO has watched — and reported with real interest and enthusiasm — the phenomenal growth of FM broadcasting and FM listening.
To give this "FM surge" the proper type of editorial treatment and emphasis, U.S. RADIO proudly announces a brand new supplementary FM-only magazine. This new U.S. RADIO publication will be published monthly coinciding with U.S. RADIO. The first issue will appear in September.
The new FM magazine will duplicate U.S. RADIO's circulation, each issue having a press run of over 12,000. Advertising and subscription rates will be the same as U.S. RADIO. Beginning with a minimum of 16 pages, the new publication will be expanded as rapidly as possible to fit editorial and advertising requirements.
1960 FM SUPPLEMENT BIG SUCCESS
Last year, and again this year, U.S. RADIO pioneered the FM field with special supplements devoted entirely to FM. In response to our 1960 supplement, we've been deluged with messages of praise and, more concretely, requests for many, many more supplements than we had printed. To say interest in FM is at a high level is no exaggeration.
AN EXISTING NEED
Therefore, our new FM-only magazine has been born of real need! The mounting interest in today's FM — plus our own faith in the medium — mil sustain us in our efforts to emphasize radio ... all of radio . . . AM and FM !
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