U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000604
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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. . . U.S, Flft, the industry's new monthly publication^ will contain articles and flepartntents covering in depth the field of FM Broadcasting LOOK FOR: Fore Most FM radio's business haioineter the industry's vital statistics . status of FM at the moment How FM Produces Sales Analyses of how FM is being used by major national and reo:ional firms to help solve marketing and sales problems. Remodeling Primer Review of the basic considerations to be investigated before undertaking a major remodeling job in terms of equipment and budget. What Lies Ahead for FM? I'rnl)lenis FM faces in gaining a greater share of national ad expenditures and what FM broadcasters are doing to meet these problems. Audience Builders Report on what FM receiver manufacturers are doing to keep the sale of FM and AM-FM units rising. "The history of radio and of the broadcasters who have had faith in it is one of the great success stories of our time . . . And from this basic vitality has stemmed the phenomenal rise of U. S. RADIO as the industry's AllRadio magazine . . . Now, just short of three years since its founding, U.S. RADIO expands to cover even more thoroughly the whole field of radio — with the specialization that has made U. S. RADIO dominant ...U. S. FM will be dedicated to the FM industry — its broadcasters, its clients, its suppliers . . . it will strive to bring into focus the many, many facts about FM that heretofore have been so widely scattered and overlooked . . . It is with these thoughts in mind that the parent looks at its new offspring with pride." Arnie Alpert Publisher FM station key Up-to-date listing of FM stations by market . . . complete with national representative, counties covered, power, programming, set count and market penetration. Favorable Mentions Capsules of local FM success stories 24 station activity and news. U. S. RADIO August 1960