U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000608
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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R BULOVA PROBLEM: How to reach a mass audience with heavy impact, but only at certain specified times of the year. ANSWER: Radio. PROBLEM: How to reach a mass wale audience in the medium and low income group, but in specific markets. ANSWER: Radio. PROBLEM: How to establish brand image for new product, reach mass female audience, reach Negro market. ANSWER: Radio. Three Problems and One Answer— Radio McCann-Erickson finds that sound medium provides the solution for three clients faced with different marketing objectives 28 U. S. RADIO • August 1960