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V. S. RADiO
EDITORIAL INDEX
JANUARY I960 — JUNE I960
ADVERTISERS
*Acousticon Hearings Aids t*Air France t* Champion Spark Plugs
Charms Candy j
Chevrolet Dealers of Southern California t*Columl)ia Pictures t*d-Con Rodenticide t*Dannon Yogurt t* Fonda Paper Plates t*Frito Corn Chips
Gerhard's of Glenside •Gillette Safety Razor Co. t*Hami]ton Watch Co. t*Howard Clothes
Kirsch Beverages
LP-Gas Council
Motorola
Netvv'ork Advertisers (A Listing)
Oklahoma Oil Co. t 'Paramount Pictures t* Texaco
t*20th Century Fox t United .Artists t*Wm. Underwood Co.
t* Universal-Internal ional t*Western .Mineral Products Co.
Mo. .Mar. Jan. June May
Mar. Mar. Feb. Feb. June Apr. Jan. Mar. Mar. .\pr. June May Jan.
Jan. Feb. Mar. May Mar. -Mar. Jan. Jan. Mar.
Yr. Pg.
60 28
60 35
60 30
60 80
60 7
60 32
60 28
60 33
60 38
60 22
60 42
60 25
60 36
60 26
60 60.
60 89
60 7
60 26
60 4«
60 32
60 53
60 32
60 32
60 7
60 32
60 32
Jan. r.0 28
AGENCIES
Advertising Couik il on Public
Service .Apr. 60 94
t*N. W. .Ayer's Success with
Haniillon Watch Mar. 60 36
HBDO on Bridal .Market June 60 68
BBDO on College Market Apr. 60 85 t*BBDO"s Success with Air
France Jan. 60 35
BHDO on Female Influence
in Automobile Market Jan. 60 40
l!o/ell & Jacobs LP-Gas
(Council (Campaign May 60 89
Eisaman. Johns & Laws
and Chevrolet Dealers Mar. 60 7
t*Cunninghani & Walsh's Texaco
Success May 60 53
t*Dancer-Fitzgerald-Sample's
Frito's Success Apr. 60 22
Gardner's No-Cal Commercials
June 60 60 Grey .Advertising on Fm
.Market Jan. 60 54
t*Kenyon & Eckhardt's Underwood Success Jan. 60 32 Philip Klein on Stereo Commercials Jan. 60 42 Lovick's Jennings on Canadian Radio May 60 94
Mo.
.Mar.
Yr. Pg.
60 25
*Maxon"s Gillette Success ■'■•-Mogul, Williams & Saylor's
Howard Clothes Success -Apr. 60 26 •Lennen & Newell on 19f)0
Prospects Jan. 00 19
Needhani & Grohmann's Charms ^^^
Commercials May 60 80
-Necdham. Louis & Brorby's
Oklahoma Oil Commercials Feb. 60 48 ♦RTFS Radio Survey Apr. 60 19
t*Smith. Hagel & Knudsen"s
Fonda Success Juni 60 38
t;*J. Walter Thompson's C!liam
pion Spark Plug Success June 60 30 *J. Walter Thompson on 1960
Prospects Jan. 60 19
t*Thompson-Koch's d-Con
Success Feb. 60 28
■■■•Wexlon's Acousticon Success Mar. 60 28 ^ ardis on Agency Network Mar. 60 57 Zakin Produces, Sponsors
Fm Show June ()0 70
^•Zlowe Co.'s Daiiiioii ^ Ogurt
Success ri-b. 60 32
ASSOCIATIONS
NAB's Annual Mr. tin': May 60
-NAB a* Industry Regulator .Mar. 60 .NAB Broadcasting in Orbit .Mar. 60
*NAB Builds Radio with Radio
Campaign .Apr. 60
NAB (.■onvention Forecast' Mar. 60 .\.AB (ionvention Speakers Feb. 60 NAB Convention History Apr. 60
NAB Conduct Code Jan. 60
NAB Fditoriali/.ing .Study .May 60 .N.AB Establishes Interim
Policy Committee .Apr. 60
NAB's H. E. Fellows Dies Apr. 60
Apr. 60
*NAB 1960 Convention Apr. 60
NAH on House Proposals May 60
NAB on Radio Monih June 60
NAB Radio Month Jingles .May 60 N.AB on Fair Labor Standards
Act
June 60 June 60 May 60 Mar 60 Apr. 60 June 60 Jan. 60 June 60
72 15 15
4« 40 15 70 13 7
13 13 100 45 19 57 19
15 18 85 55 52 5 50 64
N.AB Executive Seminar
R.AB .Area Sales Clinics
RAB -Audience .Analysis *RAB Builds Radio Sales
RAB's FiveYear Plan
RAR I960 Forecast
R.ABs Pocket Presentation
R.AB on Government Regulation June 60 15
R.AB Research on Facts of
Radio Life Jan. 60 7
RAB Sells with Sound in '60 Feb. 60 52
R.AB's Sweeney on Radio's
Future Feb. 60 7
R.AB Views on Summer Radio
Mar. 60 7
Mo.
Yr.
Pg.
Radio-Tv Research Council
and Ethics Proposal
June
60
5
♦RTFS Clinic Preview
Feb.
60
40
♦RTFS Radio Clinic
-Mar.
60
43
*RTES Radio Survey
Apr.
60
19
SBA Head on Currefit
Industry Problems
Kci).
M)
15
SRA Estimates 1959 Spot
Business
.Apr.
60
3
SR.A's Lawrence Webb
Jan.
60
16
SR.A See .Spot Radio .Moving
Up
Jan.
60
22
BYLINES SILVER MIKES
Rogi-r liimi^lcad
Apr.
f)()
37
William Carniody
June
60
47
Robert Day
May
60
67
Wally Erickson
Feb.
60
18
Joe (Jans
May
60
68
Murray D. Lincoln
May
60
22
•-Murray D. Lincoln
May
60
61
Herb Maneloveg
June
60
20
Clair R. McCullough
Apr.
60
15
•Donald H. McGannon
May
60
57
\ ictor .Seydel
Mar.
60
44
Les Towne
Apr.
60
36
Lawrence Webb
Jan.
60
16
W illiani Wernicke
June
60
47
Sidney J. Wolf
Mar.
60
20
CANADA
CAB's Annual Meeting
Mar.
60
60
CBC Experiments with Stereo
Apr.
60
97
CBC's Fm Network
Apr.
60
97
S. W. Caldwell's New Radio
Service
Jan.
60
56
Canada's Private Network
F.'b.
60
69
Prospects for Canailian Radif
May
60
94
.■^iiiniiicr Radio in Canada
June
60
72
COMMERCIALS
(iharnis (!andy Fun Commer
cials
May
60
80
•Enlerlainnicnt in Commer
cials
June
60
42
Jingles as "Full-Time"
.Salesmen
Apr.
60
88
No-Cal "Slimmericks"
June
60
60
•R.AB's Award-Winning Com
mercials
Apr.
60
52
*RTES Radio Survey
Apr.
60
19
.Sell with .Sound in '60
Feb,
60
52
Stereophonic Sound in Com
mercials
Jan.
60
42
'Tiger in Your Tank Theme'
for Oklahoma Gas
Feb.
60
48
FM RADIO
CBC's Fm Network Apr. 60 97
Detroit Fm Household Study Feb. 60 97
Florida Market Study Apr. 60 95
* Indicates feature length article — f Use Story
48
U. S. RADIO
August 1960