U. S. Radio (Jan-Dec 1960)

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V. S. RADiO EDITORIAL INDEX JANUARY I960 — JUNE I960 ADVERTISERS *Acousticon Hearings Aids t*Air France t* Champion Spark Plugs Charms Candy j Chevrolet Dealers of Southern California t*Columl)ia Pictures t*d-Con Rodenticide t*Dannon Yogurt t* Fonda Paper Plates t*Frito Corn Chips Gerhard's of Glenside •Gillette Safety Razor Co. t*Hami]ton Watch Co. t*Howard Clothes Kirsch Beverages LP-Gas Council Motorola Netvv'ork Advertisers (A Listing) Oklahoma Oil Co. t 'Paramount Pictures t* Texaco t*20th Century Fox t United .Artists t*Wm. Underwood Co. t* Universal-Internal ional t*Western .Mineral Products Co. Mo. .Mar. Jan. June May Mar. Mar. Feb. Feb. June Apr. Jan. Mar. Mar. .\pr. June May Jan. Jan. Feb. Mar. May Mar. -Mar. Jan. Jan. Mar. Yr. Pg. 60 28 60 35 60 30 60 80 60 7 60 32 60 28 60 33 60 38 60 22 60 42 60 25 60 36 60 26 60 60. 60 89 60 7 60 26 60 4« 60 32 60 53 60 32 60 32 60 7 60 32 60 32 Jan. r.0 28 AGENCIES Advertising Couik il on Public Service .Apr. 60 94 t*N. W. .Ayer's Success with Haniillon Watch Mar. 60 36 HBDO on Bridal .Market June 60 68 BBDO on College Market Apr. 60 85 t*BBDO"s Success with Air France Jan. 60 35 BHDO on Female Influence in Automobile Market Jan. 60 40 l!o/ell & Jacobs LP-Gas (Council (Campaign May 60 89 Eisaman. Johns & Laws and Chevrolet Dealers Mar. 60 7 t*Cunninghani & Walsh's Texaco Success May 60 53 t*Dancer-Fitzgerald-Sample's Frito's Success Apr. 60 22 Gardner's No-Cal Commercials June 60 60 Grey .Advertising on Fm .Market Jan. 60 54 t*Kenyon & Eckhardt's Underwood Success Jan. 60 32 Philip Klein on Stereo Commercials Jan. 60 42 Lovick's Jennings on Canadian Radio May 60 94 Mo. .Mar. Yr. Pg. 60 25 *Maxon"s Gillette Success ■'■•-Mogul, Williams & Saylor's Howard Clothes Success -Apr. 60 26 •Lennen & Newell on 19f)0 Prospects Jan. 00 19 Needhani & Grohmann's Charms ^^^ Commercials May 60 80 -Necdham. Louis & Brorby's Oklahoma Oil Commercials Feb. 60 48 ♦RTFS Radio Survey Apr. 60 19 t*Smith. Hagel & Knudsen"s Fonda Success Juni 60 38 t;*J. Walter Thompson's C!liam pion Spark Plug Success June 60 30 *J. Walter Thompson on 1960 Prospects Jan. 60 19 t*Thompson-Koch's d-Con Success Feb. 60 28 ■■■•Wexlon's Acousticon Success Mar. 60 28 ^ ardis on Agency Network Mar. 60 57 Zakin Produces, Sponsors Fm Show June ()0 70 ^•Zlowe Co.'s Daiiiioii ^ Ogurt Success ri-b. 60 32 ASSOCIATIONS NAB's Annual Mr. tin': May 60 -NAB a* Industry Regulator .Mar. 60 .NAB Broadcasting in Orbit .Mar. 60 *NAB Builds Radio with Radio Campaign .Apr. 60 NAB (.■onvention Forecast' Mar. 60 .\.AB (ionvention Speakers Feb. 60 NAB Convention History Apr. 60 NAB Conduct Code Jan. 60 NAB Fditoriali/.ing .Study .May 60 .N.AB Establishes Interim Policy Committee .Apr. 60 NAB's H. E. Fellows Dies Apr. 60 Apr. 60 *NAB 1960 Convention Apr. 60 NAH on House Proposals May 60 NAB on Radio Monih June 60 NAB Radio Month Jingles .May 60 N.AB on Fair Labor Standards Act June 60 June 60 May 60 Mar 60 Apr. 60 June 60 Jan. 60 June 60 72 15 15 4« 40 15 70 13 7 13 13 100 45 19 57 19 15 18 85 55 52 5 50 64 N.AB Executive Seminar R.AB .Area Sales Clinics RAB -Audience .Analysis *RAB Builds Radio Sales RAB's FiveYear Plan RAR I960 Forecast R.ABs Pocket Presentation R.AB on Government Regulation June 60 15 R.AB Research on Facts of Radio Life Jan. 60 7 RAB Sells with Sound in '60 Feb. 60 52 R.AB's Sweeney on Radio's Future Feb. 60 7 R.AB Views on Summer Radio Mar. 60 7 Mo. Yr. Pg. Radio-Tv Research Council and Ethics Proposal June 60 5 ♦RTFS Clinic Preview Feb. 60 40 ♦RTFS Radio Clinic -Mar. 60 43 *RTES Radio Survey Apr. 60 19 SBA Head on Currefit Industry Problems Kci). M) 15 SRA Estimates 1959 Spot Business .Apr. 60 3 SR.A's Lawrence Webb Jan. 60 16 SR.A See .Spot Radio .Moving Up Jan. 60 22 BYLINES SILVER MIKES Rogi-r liimi^lcad Apr. f)() 37 William Carniody June 60 47 Robert Day May 60 67 Wally Erickson Feb. 60 18 Joe (Jans May 60 68 Murray D. Lincoln May 60 22 •-Murray D. Lincoln May 60 61 Herb Maneloveg June 60 20 Clair R. McCullough Apr. 60 15 •Donald H. McGannon May 60 57 \ ictor .Seydel Mar. 60 44 Les Towne Apr. 60 36 Lawrence Webb Jan. 60 16 W illiani Wernicke June 60 47 Sidney J. Wolf Mar. 60 20 CANADA CAB's Annual Meeting Mar. 60 60 CBC Experiments with Stereo Apr. 60 97 CBC's Fm Network Apr. 60 97 S. W. Caldwell's New Radio Service Jan. 60 56 Canada's Private Network F.'b. 60 69 Prospects for Canailian Radif May 60 94 .■^iiiniiicr Radio in Canada June 60 72 COMMERCIALS (iharnis (!andy Fun Commer cials May 60 80 •Enlerlainnicnt in Commer cials June 60 42 Jingles as "Full-Time" .Salesmen Apr. 60 88 No-Cal "Slimmericks" June 60 60 •R.AB's Award-Winning Com mercials Apr. 60 52 *RTES Radio Survey Apr. 60 19 .Sell with .Sound in '60 Feb, 60 52 Stereophonic Sound in Com mercials Jan. 60 42 'Tiger in Your Tank Theme' for Oklahoma Gas Feb. 60 48 FM RADIO CBC's Fm Network Apr. 60 97 Detroit Fm Household Study Feb. 60 97 Florida Market Study Apr. 60 95 * Indicates feature length article — f Use Story 48 U. S. RADIO August 1960