U. S. Radio (Jan-Dec 1960)

Mo. Yr. Pg. Mo. Yr. Pg. Mo. Yr. Pg. I'm Day at NAB Convention -May 60 92 Fm: Market for "Class" and New Products Jan. 60 54 Low Cost Fm Receivers Feb. 60 7 Station Survey on Fm Listener Preferences Mar. 60 58 Zakin's Fm Show June 60 70 GOVERNMENT Daytime Broadcasters Request Longer Day May 60 21 FTC on Threat of Restrictive Legislation Jan. 60 Frederick F. Ford New FCC Chairman Apr. 60 NAB on House Proposals May 60 Payola and Sponsorship Identification June 60 R.\B on Regulation June 60 Regulatory Legislation Weighed Mar. 60 15 Small-Market Broadcasters Ask Relief from Overtime Provisions June 60 NETWORKS ABC's "Fixed Interval" Plan ABC's Pauley Reports Business Surge 1 = Mar. 60 59 Jur 60 71 60 55 ABC Has High Sales Volume Jan. Affiliates Support NBC Program Plan May 60 9.3 Canada's First Private Network Feb. 60 69 CBS Adds Affiliates Mar. 60 59 t*CBS and Texaco Operacasts May 60 53 CBS Builds Daytime Schedule Feb. 60 68 CBS Guide to Station Editorials Feb. 60 45 CBS Operating in Black Jan. 60 55 t*Fritos Network Campaign Apr. 60 22 Hayes Reports on CBS Programming Apr. 60 96 Keystone Adds Affiliates Apr. 60 96 Keystone's 20th Anniversary Mar. 60 20 MBS Head on Network's Role Mar. 60 59 MBS Survey on Community Image June 60 71 Minnesota Mining Purchases MBS May 60 93 •Network's Public Interest Role May 60 59 NBC Makes Top Management Changes Feb. 60 68 NBC's Medical Radio System Jan. 60 55 NBC Reports Sales Rise June 60 71 NBC's Stabile on News Standards Mar. 60 59 Network Advertisers (^Listing) Jan. 60 26 ♦Network Outlook for 1960 Jan. 60 25 PRODUCT CATEGORIES fAUTOMOBILE AND ACCESSORIES ♦Champion Spark Plugs June 60 30 fAUTOMOBILE DEALERS Automobile Dealer Jan. 60 49 Feb. 60 51 Apr. 60 91 June 60 84 Used Car Dealer Apr. 60 91 tSANKS AND SAVINGS Sa\in.i: Dank I'cii. 60 51 fBUILDING AND CONSTRUCTION Home Builder Jan. 60 49 •Tl June 60 63 21 *Z()noIite Success Jan. 60 28 14 fCLOTHING 13 Shoe Store Feb. 60 51 19 tDEPARTMENT STORE 15 Dept. Store Feb. 60 51 15 Five and Dime Store Mar. 60 Globe Dept. Store Uses 54 15 Radio June 60 5 tFOOD AND BEVERAGES Beer Distributor Apr. 60 91 *Frito Corn Chips Apr. 60 22 Milnot June 60 63 *Underwood Dexilcl Ham Jan. 60 32 fFOOD (RETAIL) Supermarket Jan. 60 49 tFURNITURE AND FURNISHINGS Rug (iiimpan> June 60 63 tHARDWARE AND APPLIANCES Appliances Sewing Machine May 60 84 Mar. 60 54 fJEWELRY AND WATCHES *Hamilton Watches Mar. 60 36 fPUBLICATIONS McCall's Magazine May 60 84 tREAL ESTATE Realty Co. Mar. 60 54 tSHOPPING CENTER Shopping Center Apr. 60 91 tTRAVEL AND TRANSPORTATION *Air France Jan. 60 35 tMISCELLANEOUS Auto Garage May 60 84 Turkey Farm Jan. 60 49 * Hearing Aids — Acousticon Mar. 60 28 House Trailers Mar. 60 54 *. Movies— Industry Wrap-Up Mar. 60 28 * Paper Plates — Fonda June 60 38 Restaurant June 60 63 *Rodenticide-^d-Con Feb. 60 28 PROGRAMMING Balaban's Active Monitoring System Feb. 60 7 CBS Builds Daytime Schedule Feb. 60 68 Indicates feature length article — f Use Story CBS Guide to Stations Editorials Feb. 60 45 Hayes Reports on CB.S Programming Apr. 60 96 KMOX Afternoon Talk Format Mar. 60 7 NBC's Stabile on News Standards Mar. 60 59 ♦Program Services Feb. 60 36 Apr. 60 32 * Public Service Programming May 60 24 RTFS Radio Survey Apr. 60 19 PROMOTION SALES TECHNIQUES MERCHANDISING A very-Knodel's Promot ion Report June 60 66 *Blair Group Plan June 60 34 *NAB Builds Radio uiih Radio Apr. 60 48 NAB Radio Month Jingles May 60 19 *RAB Builds Radio Sales Apr. 60 52 RAB's Pocket Presentation June 60 64 Radio xMonth May 60 7 Radio Month Activity June 60 57 U. S. RADIO Auffust 1960 PUBLIC SERVICE Advertising Council on Pul)lic Service Apr. 60 94 ♦Agency Stake in Public Interest May 60 62 ♦Community Service May 60 44 * Editorializing May 60 28 *Effective Public Service for Advertiser May 60 67 "Live and Learn" Public Service Campaign Feb. 60 16 * Lincoln on the "Hidden Revo lution" May 60 61 *McGannon on Radio's Role May 60 57 NAB Editorializing Study May 60 7 NBC Spot Measures Role of Public Service Programming Mar. 60 7 ♦Networks in Public Service May 60 59 ♦News Activities May 60 32 Petry's Public Service Study May 60 7 Public Service Efforts Mar. 60 18 Radio Developing Editorial Viewpoints Feb. 60 45 * Radio in the Public Interest May 60 25 Taft Washington Bureau May 60 7 t^Texaco's Metropolitan Opera May 60 53 Voice of Democracy Contest Winners Feb. 60 15 RADIO EQUIPMENT ♦Equipment on Display Apr. 60 57 Radio Set Production See AIRWAVES Every Month RADIO RATES AND EXPENDITURES Katz on National Spot Radio Costs Feb. 60 53 Low-Cost Way to Boost Sales Mar. 60 49 Rate Cutting Charges June 60 5 Sinclair's Sight Draft System June 60 47 Spot Radio Moves Up Jan. 60 22 SRA Estimates 1959 Spot Business Apr. 60 3 49