U. S. Radio (Jan-Dec 1960)

Page scan 000637 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000637
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
August 15, 2024
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§ttOtmif^ Grey Advertising's media executives at a new-client meeting. Helen Wilbur, Media Group Supervisor; Aileen Barry, Chief Print Buyer; Ken Kearns, Chief Time Buyer; Gene Accas, Associate Director of Media; Joan Stark, Media Group Supervisor; Phil Branch, Media Group Supervisor; Dr. E. L. Deckinger, Vice President and Director of Media. NEW ACCOUNTS...NEW SCHEDULES . . .when competent media information is in real demand A typical time of media decision, caught by candid camera at an actual new-account meeting of Grey's Media Board of Strategy. This goes on somewhere every day, in agencies all over the land. 1959 saw 1688 agency account shifts. Every one meant a new schedule. 228 major moves alone totaled more than $210,000,000 worth of advertising contracts! Get on a new list at the start and you are well on the way to a contract. Miss out then and you have a long, hard selling job ahead. To improve your chances of proper consideration at the early stages, make your media information instantly accessible, and be sure it is competent to serve the buyers' needs! Take another look at the people in the Grey media meeting. At this very moment they are selecting candidates for a new account schedule, using SRDS, their media-buying directory . . . deciding which representatives to call in. They may remember the impressions your representatives or general promotion (and your competitors') have made in the past — but how well are you selling them now? With competent Serrice-Ads in SRDS YOU ARE THERE selling by helping people buy ^/^cy^ Standard Rate & Data Service, Inc. the national authority serving the media-buying function C. Laurv Botthof. President and Publisher 5201 OLD ORCHARD ROAD. SKOKIE. ILL , ORCHARD 5-8500 ^^ ^^ SALES OFFICES-SKOKIE. NEW YORK, LOS ANGELES. ATLANTA ^ qua U. S. RADIO .\uo;ust 1960