U. S. Radio (Jan-Dec 1960)

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BPA Promotes Promotion In 1960 Drive for Members Results are now l)cing gatlicrccl by I he Broadcasters' Promotion Association from its 1960 membership drive, launched early this summer. The BPA mailed an illustrated folder to some 1,300 radio and television stations throughout the continental United Stales. The folder was later sent to promotion managers of stations in Hawaii, .\laska, Puerto Rico, Guam, the \'irgin Islands and Canada. Kenneth K. Cilurnin. promotion director for Triangle Stations and BP.\ membership chairman, states that "approximately 400 radio and We have the CONFIDENCE . . . in our solid-selling adult programming LISTEN and COMPARE at no cost before you BUY the RICH SYRACUSE MARKET YOU OWE IT TO YOURSELF YOUR CLIENT (jet the proof of \\ h HL lea(ler>hipl Make a personal sur\e\ of station pro<jraniniing in Syracuse — by telephone, (^all W FBL collect at an\ tiim of (ia\ or night to hear the live l>roadcast of llic moment h\ an\ or all stations. We think nouI! ajiree uith local listeners and advertisers: the most enjo\able f:.ood music, the best news reporting in Central New York is heard on WFBI.. Il delivers the audience \ ou want to sell. Listen, compare. Prove it to \our.self. Phone HOitard .3-o031 collect. Ask for Sponsor Listening .Service. WFBL RADIO FIRST IN CENTRAL NEW YORK 5000 WATTS DAY AND NIGHT Represented nationally by George P. Hollingbery Co. television promotion managers, plus promotion specialists with advertising agencies, advertisers, station representatives and trade magazines are ciurently emolled in BPA." As a national organization devoted to upgrading standards of l)roadcast promotion. "BPA provides the tools for all of us to do a better promotion job," says Mr. Chernin. "Our current membership campaign is designed to call BPA's advaruages to the attention of those engaged in broadcast promotion who are not now members of the association." Copies of BP.V's new folder, 'AVhat It Does. What It Offers YOU." are available from BPA. Robert W. Sarnoff, chairman of the board, NliC, will be the keynote speaker at BP.V's fifth annual convention, November 1 l-lfi, in New Orleans. BP.V President, Gene (iodt, announced that the (cmvention will stress practical "how-to" sessions instead of formal jiresentalions. Station Goes to Resorts; Boosts Summer Listening WOWO* Fort Wayne is following listeners to the lakes this sunmier, via special maritime mobile unit named the "Sinnmcr .Sizzle .Surrey." The "surrey' is actually a red and white sports car which roams the highways and by-ways in the lake regions of northern Indiana and southern Michigan, broadcasting summer "specials" to WOWO's audience. WOWO labels these special reports summer "sizzlers." .\ recent i "sizzler" was a broadcast of the WO\VO "Beach Ball" from Lake James, where 12,000 vacationers participated in weekend festivities. Listeners "on the go" tune in for special weather and fishing reports broadcast from the unit. Traveling companion for WOWO announcers is Miss Kari Aldrich, who appears at local events as "Miss WOWO Summer Sizzle." To inform re])resentatives and agency men of the promotion, WOWO mails cook-out ecpiipment .".S U. S. RADIO Aimust 1960