We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
jjciiodically. The kick-off mailei was a pair of barbecue mitts.
New Pencils Carry Station's Call Letters Back to School
I'ushing pencils is an activity not necessarily confined to office workers. Station KFVVB Hollywood, Calif., has jumped into the pencilpushing business by exchanging new — call letter imprinted — lor old pencils from school children.
Old pencils go to schools in countries ^vhere the pencil supply is short. According to the station, Hollywood students .sent in 15,000 pencils of every size and description during the first week of the promotion. Meanwhile, the station estimates that youngsters will be pushing 50,000 special KFWB pencils in classrooms next month.
Spills and Skills in Water Ski Show Attract Spectators
The "mighty" Mississipjji River was recently the stage for a free water ski show along the river bank in St. Louis. Station KMOX* co-spon i sored the affair for the third straight year in response to the requests of many of the station's listeners, according to Robert Hyland, general manager. KNfOX cooperated with Downtown in St. Louis, Inc., to present the show, which the station reports has drawn as many as 125,000 spectators. Arthur Wright, executive director of the Downtown in St. Louis grouj), says the event serves as an ideal attraction for families in rural Missouri and Illinois to drive to St. Louis for a weekend of shopping and sight-seeing.
Vancouver Station Sparks Tourist Trade with Stars
Singer Frankie Laine appeared as special guest recently in the CKWX live talent show, opening event in the week-long "Salute to Tourists" celebration in Vancouver, B. C. Singer Laine received a special citation for his efforts in behalf of cancer crusades.
The week's festivities wound up with "Air Force Day," an exhibition of flying skill by the Royal Canadian Airforce. CKWX broadcast the event to its radio audience. • • •
Denotes stations who are members of BPA (Broadcasters' Promotion Association)
. make the workday a real delight!"
A.E.A., San Di*(a
". . . lucky day when I turned the dial to KBIG. You bring the best that can be found."
Mrs. S, S., Granada Hills
r
\
"We had tried (product) strictly on the strength of
your advertisements. I like your planned programs
with an idea behind them that eliminates monotony.'
Mrs. D. A., Lone Baaeh
". . . tested the new approach exclusively , _ on KBIG. Response was immediate and unmistakable ■K^" ■ ... proved indisputably that Southern California people listen alertly to Radio Catalina."
RolMft S. Suttis
Vic* PrasJdant & Saiss Manafar
Arrowhaad Puritas Watar Inc.
V. S. RADIO
.\iiSiiM 1060
performance -rated
. . . 365 days a year. And by people who really count! Listener letters and sponsor reports daily endorse (in depth) the popularity and sales power of FRESH AIR programming . .. an unaided, unsolicited sampling of the attention and respect your advertising gets from a responsive, high-income audience everywhere in Southern California. Isn't this, after all, also a reliable indication of profitable radio coverage?
Radio Catalina 740 kc/lO.OflO watts
John Poole Broadcasling Company, Inc.
6540 Sunset Blvd., Los Angeles 28 • H Oily wood 3-3205
NATIONAL representative: WEED RADIO CORP.