U. S. Radio (Jan-Dec 1960)

Ad lertisement ■ For Members of Advertising Agencies and Advertisers, this summer project: Pulse invites all users oi Pulse data, subscribers and ?zon-subscribers alike, to participate in a rewarding project closing Scpienilier 1. Just answer . . . "HOW I USE PULSE DATA TO SOLVE A SPECIFIC PROBLEM." A letter of around 100 words will do, no thesis! And a connnittee ol experienced judges will pick the 20 best answ'ers, announce who won what Oct. 1, as Pulse enters its 20th year of service: • Frank G. lioehni, Vice President Research-Proniotion-Advertising Adam Young Companies • Daniel Denenhol/, \'icc President Research-Promotion The Katz Agency, Inc. • W. Ward Dorrell, Vice President Research director, John Blair & Co. Blair T\^ Blair Television Associates • Robert M. HoUman, Director Marketing and Research Television Advertising Reps. • Lawrence Webb, Director Station Representatives Ass'n, Inc. $500 Cash Award— Uncle Sam's own engravings lor your spend-ityourselt use $349.95 Handsome RCA Console TV, ilic Chadwick, lil-iiuh, iwinspeaker model #^ $275 magnificent all-transistor Zenith jiortable; supersensitive, 9 uavc-hands And 17 Bulova Bantam Radios, the tiny $41.95 pocket-size, "jewelrydesigned" gold and ebony model, only 3 1/4 X 2i/4 x 1" in handsome gift case. Precision-crafted, 6 transistors, 6 oz., including mercury battery. Big sct-volinne — amazing! "Nothing to buy — no boxtops." Get your eiury certificate and details now from Pulse, 730 Fifth .Vvenue. report from networks ► ABC: .\s a forerunner of a nimiber of contemplated changes at the network, a new 55-minute daily afternoon program featming popular personalities in brief leatines is scheduled to go on the air October 3, according to Robert R. Pauley, vice president in charge. Entitled Flair, Mr. Pauley says that the program is "designed to appeal to the yoimg adult housewife, and will complement Don McNeill's Breakfast Club. Each segment will last no more than a minute-and-a-half, and with introductory remarks, music, etc., will total only two-and-one-half minutes." In order to create and maintain high interest, reports James Dunn, the network's national sales director, the show will not follow a rigid format with certain set features or personalities always being heard in the same time spot each day. Mr. Dinni also says that announcements will be rotated in order to reach as large an audience as possible. Early reaction from affiliates has been very fav()rai)le, according to ABC. On the business frcjiit, ABC reports contracts from H new accoimts, including Aid, Inc.; Johnson .Motors; Tan-O-Rama; Bristol-Myers, AFL-CIO. Included among the reported renewals are Frigikar Corjj., J. A. Folger and the Cadillac Motor (lar Division. ► MBS: The two national political conventions apparently had strong local sales appeal, according to Mutual. Frank W. Erwin, assistant to the president, reports that 308 out of the 382 Mutual affiliates reporting said that they liad sold all their available time, with 57 showing majority sponsorship and 19 half-sponsorship. Charles Godwin, MBS stations vice president, states that nine stations joined the network last month. Mr. Godwin points out that Mutual "is now providing daily service to 140 radio stations that never before had had any major network affiliation. The new affiliates are: KDUB Lubbock, Tex.; WEEP Pitisl)urgh; ^VHBO Tampa, Fla.; KjOE Shrevejjort, La.; KOKX Keokuk, la.; W(;E.V Geneva, Ala.; WPTX Lexington Park, Md., and WMSR Manchester, Tenn. ► CBS: With pui)lic interest in politics still high, the network earlier this month broadcast the iv interview with Walter Lippmann which received wide critical acclaim. Called "Lippmann on Leadership," Mr. Lippmann dis-j cussed a wide variety of subjects, in-T eluding President Eisenhower, Harly S. Truman, the Soviet Union, Berlin and Red China. Striving to live uj) to its title, the recently inaugurated five-day-a-week program Best Seller, is currently dramatizing "Water of Life," by Henry Morton Robinson. With the novel making its appearance on national survey charts almost immediately, the CBS daily strip had the first installment on the air one month after the publication date. ► NBC: The ])ossibility of facc-to-face debate on national radio and television hook-ups between the Republican and Democratic presidential candidates has become a reality this fall as the result of an invitation f)y Robert W. Sarnoff, chairman of the I)oard of NBC. Two other networks also made similar offers. He telegrammed both Richard M. Nixon, Republican choice, and John F. Kennedy, Democratic nominee, asking them to apjjcar on The C,reat Debate, a series of eight hour-long programs on NBC. Both Mr. Nixon and Mr. Kennedy apjieared willing, subject to discussions on the format of the debates. • • • Gf) U. S. RADIO • August I960