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airwaves
Radio's Barometer
156,394,000 Sets in Use
15,000,000 Fm Sets in Use (NAB Research)
40,387,000 Car Radios (RAB est.)
1,551,451 Sets Made (June— EIA)
3,491 AM Stations
746 Fm Stations
Spof: Local and national spot business have made impressive gains in the first six months of 1960, according to reports by member stations of the Southern California Broadcasters Association. The report indicates that national spot has continued an upward trend that began several years ago.
Network: Pepsi-Cola continued to hold its number one position among network advertisers for the third consecutive month in terms of total home broadcasts delivered, according to A. C. Nielsen Co.'s monthly index for the period ending July 10. The beverage firm made use of 716 broadcasts for a total of 342,418,000 home broadcasts delivered. Frito Co. moved into second place with 114,728,000 home broadcasts delivered as a result of 306 broadcasts. Third position was held by the R. J. Reynolds Co., which used 281 broadcasts for a total of 103,017,000 home broadcasts delivered. Pepsi-Cola also ranked as the leader in total commercial minutes delivered, the Nielsen report shows, with 120,035,000. General Mills followed with 246 commercial minutes aired for a total of 95,994,000. Third position was held by Metropolitan Life Insurance, with 66,427,000 total commercial minutes delivered and 105 commercial minutes aired.
Local: Increases in billings have been reported by two stations — WGN Chicago and KFAL Fulton, Mo. Gross revenue for the first six months of 1960 w'as 16.3 percent ahead of the same period last year, according to Ward L. Quaal, vice president and general manager of WGN. He says that June brought the highest gross radio billings in the history of the company, 5.3 percent higher than June, 1959, which was the record month last year. Robert Nickles, general manager of KFAL, states that sales for the month of July and the first half of August showed an increase of 25 percent over the same period in 1959.
Stations: The number of am and fm stations on the air at the end of July totaled 4,237, an increase of 13 (8 am and 5 fm) over the previous month.
Commercial AM Commercial FM Stations on air 3,491 746
Under construction 593 72
Applications pending 115 196
Sets: Total radio production in June was 1,551,451, including 596,870 auto receivers, according to the Electronic Industries Association. Total radio production for the first six months of the year came to 8,524,520, including 3,323,092 auto sets. This production figure for the first half of the year corresponds to 7,107,586 sets produced during the first half of 1959. Total radio sales, excluding car radios, was 702,889; six month total was 3,878,358. This represents an increase of nearly 23 percent over the first half of 1959. Number of fm sets produced in June was 105,317. The six month cumulative total was 442,535. This represents almost a 100 percent increase over the fm sets produced in the first half of 1959.
U. S. RADIO • September 1960