U. S. Radio (Jan-Dec 1960)

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I ' Garry Moore Moore fun. That's just what happens every Monday-through-Friday when Garry and Durward Kirby blend their special brand of informality and wit. Millions of listeners find Garry Moore immediately and immensely likable. No wonder sponsors find any friend of Garry's is a friend of theirs! in all radio Garry Moore is the kind of company you keep Only on CBS Radio time buys General Motors Corp. AC Spark Plug Division Agency: D. P. Brother &: Co., Detroit Product: SPARKPLUGS Marking Detroit's heavy entry in spot radio, AC Spark Plugs will be advertised in 80 markets on at least two stations per market. Primarily listed during traffic hours, the spots will begin in late September for an eight-week campaign. Spots are all minutes. General Motors Corp. Guardian Maintenance Division Agency: D. P. Brother k Co., Detroit Product: CREDIT Traffic times are the order for this client, which .sells credit for car repairs through local service stations. The schedule running in 75 markets last summer will be renewed this month using two stations per market. Campaign will spread over entire fourth quarter of 1960. General Motors Corp. Oldsmobile Division Agent y: D. P. Brother k Co., Detroit Product: AUTOMOBILES For the fust time Oldsmoljile will pick up some fm stations in its 55 market introduction for the 1961 models. Going on two to three stations per market, Olds will use weekday schedules of 10 to 12 spots per week. Fm stations in apiMoximately 15 top markets will get the nod. Starting late this month, the campaign will run four weeks. Three models will be featured: the "88," "98," and "F-85," Oldsmobile's compact car. Grand Union Supermarket Agency: Kastor, Hilton, Otesley, Clifford 6 Atherton Inc., Neiv York Most of this advertiser's broadcast budget will go into radio for the final stretch of 1960. Schedules are now being tightened up in all Grand Union markets from Maine to Florida. Timebuyer is Roxanne Gordon. A 10 Grove Laboratories Inc. Agency: Cohen & Aleshire, Inc., New York Product: 4-WAY COLD TABLETS Radio spots for a 13 to 26-week i campaign in 50 markets are being bought for an October start. Schedide will use specialized radio, primarily Negro and Spanish, in markets of assorted size. Live minutes will be the favored approach in this seasonal buy. 1 imebuyer is Bob Turner. Charles Gulden Inc. Agency: Charles W. Hoyt Inc., Nexv York Product "GULDEN'S" MUSTARD Winding up a two-week flight that began August 29 in 35 markets, this ])roduct Avill be on-and-off the air in similar flights through the winter months of '61. The opening buy used from 20 to 25 daytime minutes per week in the top markets. All commercials arc ET's. Doug Humm is the timebuyer. Hamilton Watch Co. Agency: A'^. IF. Ayer & Son, Philadelphia Product: WATCHES October 24 is the start date for Hamilton's radio spots in approximately 80 markets. Heavy buying on I fm stations will continue as in the past, with all-fm buys on QXR andi Concert networks. Minute spots, announced by Kenneth Banghardt, will be ET's, with and without musical background. Campaign will run eight weeks, ending December 18. Ed Hardison is timebuyer. Heublein Inc. Agency: Fletcher Richards, Calkins if Holden, New York Product: MALTEX CEREAL Breaking into spot radio for the first time, Maltex will buy an undetermined number of markets in New England and New York State.' The campaign will start in mid-October utilizing minute ET's. Stations U. S. RADIO • September 1960J