U. S. Radio (Jan-Dec 1960)

in major markets and selected smaller markets will carry the spots for 13 weeks or more. Liz Griffiths is the timebuyer. Mentholatum Co. Agency: /. Walter Thompson, Inc., New York Products: PROPRIETARY DRUGS Picking a few Negro stations among others, Mentholatum will move into some 10 to 15 southern markets this fall. Agency is making a blanket buy for six proprietary drugs produced by the company. Timebuyer is Martin Daniels. Monticello Drug Co. Agency: Charles W. Hoyt Inc., New York Product: 666 COLD TABLETS A long winter drive on radio will kick-off on October 3 in 80 markets, most with one-station buys of 10 to 20 spots a week. An effort to sell to the Negro market will be made in major cities, where the client will buy two stations. All announcements are daytime minutes in traffic periods where possible. Timebuyer is Doug Humm. National Shoe Stores Inc. Agency: Mogul, Williams & Say lor Inc., New York Product: SHOES This retail chain, located in 173 markets, will again put most of its ad money into radio. For a start. National is running in 40 eastern markets with a total of 1,100 spots per week. This is a multi-station buy with minute ET's the commercial vehicle. Campaign started September 1 and will go to the end of the year. It is likely that more markets will be added. Harold F. Ritchie Co. Agency: /. Walter Thompson, Inc., Nero York Product: SCOTT'S EMULSION Negro and Spanish stations in 54 markets will carry spots starting this U. S. RADIO • September 1960 month for this cold preparation. Breaking down frequencies, 20 spots per week will run in small markets, 40 to 60 per week in larger areas. Live copy on all spots runs one minute. Campaign will extend through March 1961. Greg Balfon is timebuyer. Standard Brands Inc. Agency: Ted Bates k Co., New York Product: HUNT CLUB DOG FOOD A 13-week spot campaign in 15 major East and West Coast markets will go on the air this month. Frequencies have not been disclosed, but scheduling is known to be heavy. All are minute spots. Conant Sawyer is timebuyer. Standard Brands Inc. Agency: Ted Bates k Co., Nexv York Product: SIESTA INSTANT COFFEE Back on the air with a 3-week schedule this month. Siesta is buying this flight in major northeastern markets. Spots, all one-minute, will heavily dot the logs. Timebuyer is Conant Sawyer. Vick Chemical Comanp, Inc. Agency: Sullivan, Stauffer, Colwell & Bayles Inc., New York Product: VICK'S COLD TABLETS Look for an October 3 start in 15 or more major markets for this product. The first flight will run six weeks, with another on the way. Spots are all minute ET's. Mike Cambridge is timebuyer. Wheatena Corp. Agency: Charles W. Hoyt Inc., New York Product: WHEATENA CEREAL Buying is under way for five to 12 spots a week in 25 major markets. One or more stations in each city will carry the campaign, with daytime minutes aimed at housewives. An October start is predicted. Timebuyer is Doug Humm. • • • IN In Person gives sponsors the opportunity to put their best foot forward withmillions of interested listeners. This entertaining new program presents all kinds of people in the news— in person. Well-known figures and unknowns, cosmic and comic personalities, people from all walks of life. CBS Newsman Ron Cochran keeps things moving with precision and wit. In all radio. In Person is the kind of company you keep ONLY ADIO 11