U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000671
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Can you guess this one? Put the sound effects together — and come up with a famous tune k Aiik ~MJf M M A aJiaA. MTlM 1 Sound effect: Big Ben chimes Sound effect: Cow mooing 3 Sound effect: Wind blowing Answer — "Londonderry Air". And to you, the important thing is what happened on the air. This was the first in our recent series of "Sound Charades". We thought, "Ha, ha, they'll be weeks figuring it out." Did we ever get fooled! We started the one above at 6 A.M. Each time it was broadcast, five people were given a chance to phone in the correct answer for prize money. Each time a charade was guessed, we changed to a nevy one. Would you believe it — by noon, the same day, we had 4 winners. By 6 P.M. we had 8. 23 days and $3,200 later, we concluded that our audience was bright and we were broke! These are the kind of people we offer you as an audience — people who can grasp a selling message, and who know a good thing when they hear it. . . .the station that keeps people in mind WASHINGTON, D.C.— REPRESENTED NATIONALLY BY JOHN BLAIR & CO. And in growing Jacksonville, Fla.—it's WWDC-owned Radio WMBR u. S. RADIO September 1960 15